With the win, Tribal DDB India will be focusing on display and allied digital marketing for Cox & Kings, while simultaneously managing the social media presence of the brand.
The appointment comes with Cox & Kings increasing its investments in travel-focused segments of the digital space.
“We are very excited at this opportunity to work with Cox & Kings and are looking forward to creating an innovative digital experience in the travel segment,” commented SV Sunilkumar, head of Tribal DDB India - Media.
Tribal DDB India’s other clients include Reliance ADAG, Idea Cellular, Bank of Baroda, LIC, Nike, MTV, UTV and Singapore Tourism Board.
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