Meena Kumar to lead Wunderman Melbourne

She reports directly to Stephane Faggianelli, president of Wunderman Asia Pacific.

Faggianelli said, “As a leading digital agency, Wunderman demands a figure with extensive digital experience such as Meena Kumar to expand our Melbourne offerings.”

Kumar, who has over 20 years of experience in customer relationship management (CRM), including 14 years in digital marketing comments, “Digital has permeated every aspect of our life today in Australia, especially with the rapid uptake of smartphones. As a result, consumers are changing the way they respond to traditional advertising, no longer content to simply swallow the messages that are broadcast at them. It is about taking a master contact view of the relationship with customers."

Previously, Meena Kumar held the position of Head of CRM Planning at Clemenger Harvie Edge and Simon Richards, responsible for developing CRM and digital communication strategies for automotive, finance and technology clients like American Express, Nestle, CISCO, Mazda and Unicef. Kumar is also a guest lecturer on digital marketing at tertiary institutions in Australia.