Introduction

Campaign Asia-Pacific, in association with The Observatory, is delighted to announce the 2017 call for entries for the Agency | Marketer | Partnership Awards. Into the fourth year, the Agency | Marketer | Partnership Awards sets out to recognise Asia-Pacific’s most effective client-agency relationships.

While speed, efficiency and effectiveness have become even more critical for brands to succeed in these challenging times, a strong client-agency relationship is essential in producing the most creative work and can help bring a new level of insight and intelligence to brand strategy.

This year, the Agency | Marketer | Partnership Awards continues to call for entries for two categories: Single Agency / Discipline, and Multiple Agencies / Disciplines. These awards aim to showcase the global, regional or local partnerships that have delivered outstanding work and sustainable ROI over time, and ultimately to bring the importance of the client-agency relationship to the forefront.

About

Entrants must have had an established relationship of at least 2 years or longer between an individual brand and an individual agency, and it has to be in existence for at least part of the stated entry eligibility period, 1 July, 2016 to 30 June, 2017.

Agencies and marketers must complete the entry together, and construct a clear and relevant case which demonstrates that their partnership has driven marketing excellence. This case can be supported with third-party endorsements from the likes of media and other marketing services partners.

The award is split into two categories to recognise the best client-agency partnerships in Asia-Pacific.

Agency | Marketer | Partnership Award – Single Agency / Discipline

This award recognises the best global, regional or local partnerships that have delivered outstanding work and sustainable ROI between a single agency from any discipline and a client. The effectiveness of the relationship has to be seen to be measurable – with a range of measures being considered such as marketing effectiveness, industry recognition and awards, performance reviews, performance-based incentives and more.

Agency | Marketer | Partnership Award – Multi Agencies / Disciplines

This award recognises the best global, regional or local partnerships that have delivered outstanding work and sustainable ROI between multiple agencies from any discipline and a client. The effectiveness of the relationship has to be seen to be measurable – with a range of measures being considered such as marketing effectiveness, industry recognition and awards, performance reviews, performance-based incentives and more.

Campaign Asia-Pacific in association with The Observatory is pleased to announce the winners of our Agency | Marketer Partnership Awards:

The 2017 winners are:

Single Agency/Discipline

GOLD: Ensemble Worldwide and Maxis

GOLD: Ruder Finn China and Moët Hennessy Diageo

SILVER: iris Singapore and Shell Advance

BRONZE: MSL China and China Xintiandi

Multiple Agency/Discipline

GOLD: Iris Worldwide Indonesia and GUINNESS

The 2017 Shortlist are:

Single Agency/Discipline

• Ensemble Worldwide and Maxis
• Ruder Finn China and Moët Hennessy Diageo
• iris Singapore and Shell Advance
• MSL China and China Xintiandi
• iProspect Australia and Adidas
• dentsu X Singapore and Accor Hotels
• IXM Philippines and Toyota

Multiple Agency/Discipline

• Iris Worldwide Indonesia and GUINNESS
• WE Marketing Group and MEC and Sheraton Hotel & Resorts (Marketer: Marriott International)

The winning client-agency will be honoured on 16 August as part of the Asia's Top 1000 Brands Breakfast Briefing in Singapore.  The AMP awards recognise Asia-Pacific’s most effective client-agency relationships, showcasing the partnerships that have delivered outstanding work and sustainable ROI over time. 

Campaign Asia-Pacific and The Observatory would like to thank the judges for their time and expertise:

Mabel Leung, Regional Head of Marketing, AXA Asia

Gelina Goh, Director - Enterprise Marketing and Mobility Sales, Singapore Telecommunications Limited

Rashish Pandey, Cisco Systems, Director, Marketing, Asia-Pacific & Japan, Cisco Systems (USA) Pte Ltd

Enid Low, Chief Strategy Officer, Asiaworld-Expo Management Limited

Lies Ellison-Davis, Chief eCommerce Officer, Royal FrieslandCampina

Sean Rach, Chief Marketing Officer, Prudential Corporation Asia

Click here to read more about the 2017 winners.