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Torie Henderson departs OMG

Market-level CEOs will lead their territories as the CEO of SEA and India, and ...

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Digitas opens in Thailand

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Why the 'Japanese LinkedIn' sees value in art sponsorship

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Creative genius Lee Clow retires from TBWA

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Dentsu posts 3.4% organic growth as reforms continue

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Torie Henderson departs OMG
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11 hours ago

Torie Henderson departs OMG

Market-level CEOs will lead their territories as the CEO of SEA and India, and longtime MediaWorks chairperson, leaves after 13 years.

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Digitas opens in Thailand
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16 hours ago

Digitas opens in Thailand

New agency absorbs two existing Publicis agencies in the market.

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Why the 'Japanese LinkedIn' sees value in art sponsorship
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17 hours ago

Why the 'Japanese LinkedIn' sees value in art ...

BizReach helped Sophie Call stage an installation at Shibuya crossing, and wants to find further projects to support.

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Creative genius Lee Clow retires from TBWA
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18 hours ago

Creative genius Lee Clow retires from TBWA

The ad industry legend is behind some of the most iconic commercials and campaigns of all time.

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Dentsu posts 3.4% organic growth as reforms continue
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1 day ago

Dentsu posts 3.4% organic growth as reforms continue

China and Australia weighed down APAC performance in the last quarter, Dentsu says.

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PHD Singapore MD moves to Carat China as CEO
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1 day ago

PHD Singapore MD moves to Carat China as CEO

Wan-Gyn Ang is the new CEO of Carat China, filling a post that has been vacant for more than eight months.

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Briefs: MediaMonks, Wavemaker, Reprise, Dentsu One, more
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15 hours ago

Briefs: MediaMonks, Wavemaker, Reprise, Dentsu One, ...

Keep up on business wins and people moves in our frequently updated digest.

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APAC Power List: Karen Ngui of DBS Bank
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19 hours ago

APAC Power List: Karen Ngui of DBS Bank

Read about Karen Ngui and the 49 other standouts who made our inaugural list of the region's most influential marketers.

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Influencer matchmaker backed by John Hegarty wades into Asia
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1 day ago

Influencer matchmaker backed by John Hegarty wades ...

Matt Sutton has joined Whalar as CEO in Asia.

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Interpublic challenges rivals with 5.5% organic growth
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1 day ago

Interpublic challenges rivals with 5.5% organic growth

Shares climb, although performance expected to moderate in 2019.

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R/GA makes trio of regional creative appointments
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1 day ago

R/GA makes trio of regional creative appointments

The agency creates three regional roles, for a creative chief and APAC ECDs in charge of experience design and stories.

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Marketers focused on boosting in-house media skills
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1 day ago

Marketers focused on boosting in-house media skills

New research from ID Comms finds that advertisers are increasingly looking inward when it comes to media capabilities.

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Mastercard, Linkin Park and an earworm coming soon to a shop near you
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2 days ago

Mastercard, Linkin Park and an earworm coming soon ...

The financial services provider has furnished itself with a new 'sonic identity' that it says will help it remain relevant in a world of frictionless payments and conversational commerce.

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Women Leading Change Awards 2019 now open for entries
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2 days ago

Women Leading Change Awards 2019 now open for entries

Following a highly successful 2018 programme, the Women Leading Change conference and awards returns to Singapore on 4 June.

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The value of marketing: We need your input
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3 days ago

The value of marketing: We need your input

Please take our short survey on what media and marketing functions drive the most value for brand marketers (and which miss the mark).

Gender issues in marketing-communications in APAC

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Sexual harassment: Event professionals say ‘not in my workplace’
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17 hours ago

Sexual harassment: Event professionals say ‘not in ...

“The meetings and events industry represent the perfect storm when it comes to sexual harassment."

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Working mums: Let’s talk about flex
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Jan 31, 2019

Working mums: Let’s talk about flex

Why should job-seeking women feel that they need to pretend they have no interest in having children? The strategic director at Mutant (and mom of two) argues that they shouldn't.

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FCBUlka CCO named 2019 'See It Be It' ambassador
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Jan 30, 2019

FCBUlka CCO named 2019 'See It Be It' ambassador

As one of the first female chief creative officers in India, Swati Bhattacharya brings a wealth of experience to the role of ambassador for Cannes Lions' programme supporting women.

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APAC women reclaiming the meaning of 'beauty'
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Jan 14, 2019

APAC women reclaiming the meaning of 'beauty'

From 'Escape the Corset' to the #MeToo movement, women around Asia are pursuing broader freedoms, rights and methods of expression. This includes reclaiming the definition of beauty. And brands are in a unique position to respond and engage.

The Work

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Can we talk about Ridley Scott directing ads?
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16 hours ago

Can we talk about Ridley Scott directing ads?

Hennessy and Turkish Airlines splash out on films by the legendary director, but is it a case of big budgets signifying nothing?

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Zombies, human pixels, and a dancing dad: The latest YouTube ad leaderboard
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1 day ago

Zombies, human pixels, and a dancing dad: The latest YouTube ad leaderboard

Apple, HSBC, Hitejinro, Panasonic, Lenovo, Samsung and more feature in this month's list of the top ad video in each of 12 APAC markets.

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DB Export's new R&B—that's 'romance & beers'—ballad
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4 days ago

DB Export's new R&B—that's 'romance & beers'—ballad

'I'm Drinking It For You' celebrates love and low-carb alcohol in an entertainingly non-cheesy way.

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Insurance company approves of rewriting the rules
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4 days ago

Insurance company approves of rewriting the rules

A new AXA brand campaign cultivates a notion of rebellion against societal expectations, but fails to bring the brand itself into that story.

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Samsung has visions of tech utopia in new global campaign
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Feb 8, 2019

Samsung has visions of tech utopia in new global campaign

Set to Doris Day's hit 'Que Será Será', a TVC launching today shows positive visions of technologies to come.

Focus

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Brand fails: Crises, blunders and missteps

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Do Mizuho Bank's ATM shutdowns damage the brand?
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2 days ago

Do Mizuho Bank's ATM shutdowns damage the brand?

A spoof mocks alarmingly poor customer service, but for big banking brands, it's just business as usual.

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Behind the scenes of the D&G fiasco
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Jan 23, 2019

Behind the scenes of the D&G fiasco

Hear from the model in the videos that led to the cancellation of D&G's 'The Great Show', and the experiential agency behind the doomed Shanghai production.

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Bulgari’s Chinese New Year campaign wasn’t kosher
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Jan 14, 2019

Bulgari’s Chinese New Year campaign wasn’t kosher

A short-lived WeChat promotion attempted wordplay involving the word "jew" and the mandarin word for pig.

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The 5 biggest brand fails of 2018
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Dec 7, 2018

The 5 biggest brand fails of 2018

Have your best facepalm at the ready, as we continue our year-end review.

Events

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Campaign360
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Mar 5, 2019
Capella Singapore

Campaign360

Campaign360 is a global action-orientated event designed to rethink the future of media. For the last 6 years, Campaign360 and Media360 before it, has united leaders in media, marketing and advertising with the purpose to support and grow the industry by focusing on specific themes making an impact each year.

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Event Marketing Awards 2019
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Mar 19, 2019
Hong Kong

Event Marketing Awards 2019

Now in their 3rd year, the Event Marketing Awards aim to recognise and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events in Asia-Pacific.

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Digital Media Awards 2019
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Mar 28, 2019
Shanghai

Digital Media Awards 2019

Campaign is delighted to announce the Digital Media Awards 2019 are open for entries. The Awards sets out to celebrate China's best digital marketing work, innovation and talent, and recognise the region's growing influence on the global digital industry.

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DigitalWorks 2019
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Mar 28, 2019
Shanghai

DigitalWorks 2019

DigitalWorks is an interactive one-day workshop for China’s rising stars in the media industry.

PARTNER CONTENT

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