GroupM makes CEO change in South Asia
Prasanth Kumar to take over as Sam Singh departs to join ByteDance.
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Media
6 hours ago
GroupM makes CEO change in South Asia
Prasanth Kumar to take over as Sam Singh departs to join ByteDance.
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Insight
16 hours ago
Can better stock pictures eliminate stereotypes?
Stock picture houses and media companies are making more efforts to use photos that represent a broader spectrum of people, particularly women, than they have in the past. But while this could have big implications for advertising, there may still be a lot of work to do.
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Advertising
14 hours ago
Come on brands, throw your weight around
Cathay Pacific's rejected same-sex ad shows that promoting inclusivity and equality is not just about statements and policies. Or ads. Sometimes it's about pushing those who need a push.
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Advertising
10 hours ago
D&AD shortlist has 269 APAC hopefuls
Japan leads APAC markets with 64 shortlisted entries, followed closely by Australia with 61.
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Advertising
16 hours ago
In praise of the taxi meeting
The best way to be fast is to get the sharpest brains you have thinking about the problem together from the get-go.
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Marketing
14 hours ago
How Facebook, HP, Spotify and Visa confront diversity
The 2019 Women Leading Change conference offers a full-day, action-oriented programme designed to equip business leaders with roadmaps to strategically shift work culture.
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PR
14 hours ago
Sinclair joins Tribe Global PR network
Agency becomes first Asia-based member.
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News
1 day ago
AKQA's leadership changes in Japan
Yoichiro Basso has left the agency after two years, one of which was its strongest so far.
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News
15 hours ago
Bob Greenberg and John Hegarty join forces at Whalar
R/GA founder is now vice-chairman at social influencer 'dating service'.
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Advertising
14 hours ago
Red2 Digital service aims to drive ecommerce visibility
Goal is to "supercharge" brands' ecommerce potential on big sites including Shopee, Lazada and Amazon, as well as smaller players, according to the agency.
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Marketing
4 days ago
Here's your 2019 PR Awards Asia shortlist
The jury has shortlisted 283 entries for the awards, which take place June 12 in Hong Kong.
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Opinions
14 hours ago
Efficiency versus effectiveness: a media agency view
Brands can be efficient by virtue of being effective. But the relationship doesn’t hold true the other way around.
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News
15 hours ago
Leo Burnett Worldwide taps FCB's Liz Taylor as ...
Appointment comes shortly after Mark Tutssel, executive chairman of the network, announced his upcoming retirement.
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14 hours ago
Briefs: Grey, VMLY&R, Digitas, Lotame, DesignStudio,...
Keep track of movers and shakers in our growing roundup.
Award bait?
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Advertising
May 16, 2019
Penguin invites readers to get lost in a book
Print and bus-shelter campaign by Cheil Worldwide features gorgeous evocations of classic stories.
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Advertising
May 14, 2019
When your award-bait entry isn't even original
Cheil Hong Kong's stroke-detection app may have good intentions, but it's clearly award bait. And not even original award bait at that.
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Advertising
May 8, 2019
High-contrast furniture for vision-impaired people?
HomePro and BBDO Bangkok tout a line of easy-to-see home items. In other news, it looks like award-bait season has rolled around again.
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Advertising
May 23, 2018
Lion and cryin': The year's top 3 award-bait campaigns
Our pal Ad Nut debuts on video to call out some of the worst and best heartstring-tugging work offered up by APAC agencies this year.
The Work
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Advertising
1 day ago
Icons or ink: Two ways to sell beer in Korea
'Become an icon' or 'Be a King': In campaigns for two AB InBev brands in Korea, Wieden+Kennedy and Virtue take very different tacks.
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Advertising
4 days ago
Here be monsters: Retirement planning as a perilous journey
A couple in a paper boat gets menaced by storms, volcanos and a sea monster in an entertaining spot for the The Hong Kong Mortgage Corp by Triangle Marketing.
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Advertising
May 16, 2019
Penguin invites readers to get lost in a book
Print and bus-shelter campaign by Cheil Worldwide features gorgeous evocations of classic stories.
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Advertising
4 days ago
See the latest APAC YouTube Ads Leaderboard
Hyundai, Apple, Sega, Cherifer Vitamins, Dumex Dugro, Go-Jek, Oppo, Shopee and more appear in this month's list of the top ad video in each of 13 APAC markets.
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Advertising
May 15, 2019
Is a box of McDonald's food any way to thank your mum?
The fast-food brand's Ramadan- and Mother's Day-themed ad is hilarious. But not on purpose.
Focus
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Xaxis: Delivering Outcome-driven Content
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
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Brand Champions, Bold Partnerships
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
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Big Brands, Brave Content
The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.
People to watch
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Front and Centre
Dec 11, 2018
Full Asia-Pacific marketer Power List revealed
Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.
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Front and Centre
Oct 23, 2018
40 Under 40: 2018's class of young leaders in APAC ...
The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.
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Advertising
Aug 16, 2018
Presenting the 2018 Women to Watch
Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.
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News
Apr 20, 2018
Meet China Digital A-List's class of 2018: Disruptors
This year's Disruptors 颠覆者 are shaking things up in the market.
Events
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May 22, 2019
MediaWorks 2019
Now entering its 14th year, this 4-day training experience has become a career milestone for Asia Pacific's top talent in the media, marketing and advertising industry.
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Advertising
Jun 4, 2019
Women Leading Change 2019
Following a highly successful 2018 programme, the Women Leading Change conference and awards returns to Singapore on 4 June 2019 where we will gather to learn from exceptional talent and recognise the leaders bringing the industry into the future.
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Advertising
Jun 12, 2019
CampaignComms
CampaignComms 2019 analyses the real state of the communications and PR sector in APAC.
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PR
Jun 12, 2019
PR Awards Asia 2019
The 18th PR Awards Asia return to celebrate the most outstanding, inspired and successful campaigns, individuals and companies in Asia-Pacific's communications industry.
PARTNER CONTENT
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PROMOTED
May 14, 2019
Macao Government Tourism Office partners National ...
Glistening Portuguese tarts, freshly steamed dumplings, sizzling curry hair crab…The Great Green Food Journey campaign wants to make viewers salivate.
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PROMOTED
May 8, 2019
Virtual advertising rewrites the rules
How Bundesliga top dog Borussia Dortmund and Lagardère Sports are using virtual advertising to open new channels for brands to get hyperlocal with fans
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PROMOTED
May 7, 2019
What budding entrepreneurs can learn from Bollywood’...
A businessman is someone who wants to make billions, an entrepreneur and innovator is someone who wants to help billions.
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PROMOTED
Apr 29, 2019
Why images are important for brand marketers and ...
As brand marketers seek better ways to reach consumers through images, stock agencies could provide a solution, according to a recent panel session led by 123RF.
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