Advertising, Marketing, Media, Digital, PR News & more

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Japan's Top 100 Brands for 2018

Domestic manufacturing giants stand their ground while foreign tech firms extend ...

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How top local brands earn loyalty in Asia

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Final Cannes awards: ‘Palau Pledge’ wins top honour

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Marketing CPGs will depend on 'buying' vs 'shopping' in ...

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Chances are, your brand isn’t ready for WeChat 4.0

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8 hours ago

Japan's Top 100 Brands for 2018

Domestic manufacturing giants stand their ground while foreign tech firms extend their lead.

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Stories

7 hours ago

Soon Chen Kang 江欣珍

How top local brands earn loyalty in Asia

Plenty of factors are at play for homegrown brands to win the trust and loyalty of local consumers.

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Final Cannes awards: ‘Palau Pledge’ wins top honour

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Advertising

1 day ago

Staff Reporters

Final Cannes awards: ‘Palau Pledge’ wins top honour

The campaign to save a tiny island nation’s precious ecosystem has notched up a third Grand Prix.

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Marketing

10 hours ago

Babar Khan Javed

Marketing CPGs will depend on 'buying' vs 'shopping'...

In a future where connected technologies and smart homes are the new normal, people will either 'shop' for goods themselves or 'buy' through automation, with psychographic-based segmentation gaining importance, according to Ernst & Young Solutions.

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Digital

8 hours ago

Michael Norris

Chances are, your brand isn’t ready for WeChat 4.0

Brands and their agency counterparts need to keep pace with WeChat’s evolving digital ecosystem. Here's what the latest changes mean and how to make the most of them.

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Sorrell reveals WPP regrets in not moving faster with 'horizontality'

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Advertising

1 day ago

Gurjit Degun

Sorrell reveals WPP regrets in not moving faster with 'horizontality'

Sir Martin Sorrell regrets not simplifying WPP faster in terms of client-focused work, more country management and making sure this is underpinned by digital.

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Digital

3 days ago

Staff Reporters

DAN acquires Klip Desk

The sports content marketing agency will join the network's global sports and marketing business MKTG.

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Advertising

1 day ago

Campaign India Team

India ends Cannes Lions 2018 on a high

Ogilvy bagged a Grand Prix in Creative Effectiveness and FCB India got a gold in Glass Lions as a lifetime achievement award was bestowed on the Pandey brothers.

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Havas announces moves in CRM, events, performance marketing

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Advertising

4 days ago

Matthew Miller

Havas announces moves in CRM, events, performance ...

Yannick Bolloré discussed the creation of Havas Events and CRM-specialist Havas Helia, as well as the expansion of the Edge Performance Network and the Annex.

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Advertising

4 days ago

Matthew Miller

Havas announces moves in CRM, events, performance ...

Yannick Bolloré discussed the creation of Havas Events and CRM-specialist Havas Helia, as well as the expansion of the Edge Performance Network and the Annex.

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YouTube launches tools for advertisers to experiment and remix in real-time

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Advertising

4 days ago

Emily Tan

YouTube launches tools for advertisers to experiment...

Creative and analytical tools allow advertisers and agencies to test ads before a formal launch.

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Move and win roundup: Week of June 18, 2018

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Opinion

Jun 19, 2018

Staff Reporters

Move and win roundup: Week of June 18, 2018

McCann, Ogilvy, Initiative and more, in our weekly collection of people moves and account news.

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Cannes Lions owner: Agency groups may have found 'right level' by sending fewer delegates

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Advertising

3 days ago

Gideon Spanier

Cannes Lions owner: Agency groups may have found ...

As the festival inches to a close, Ascential CEO reflects on whether the lower attendance will be the new normal.

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Twitter CMO: We offer brands a first-mover advantage

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Digital

4 days ago

Robert Sawatzky

Twitter CMO: We offer brands a first-mover advantage

Leslie Berland's #HereWeAre initiative dovetails with her message for brands to build purpose on Twitter.

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Pubmatic battles adtech tax with cloud offering

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Digital

4 days ago

Babar Khan Javed

Pubmatic battles adtech tax with cloud offering

PubMatic's new cloud offering aims to help publishers of all sizes own their programmatic ecosystem while reducing costs and focusing on monetization.

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Advertising

4 days ago

Matthew Miller

Alibaba and Kantar claim to redefine brand-building ...

Kantar’s validation of Alibaba’s Consumer Asset KPI will help CMOs optimise their brand-building activities within Alibaba's ecosystem, according to the companies.

FEATURED

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Marketing

Jun 20, 2018

Faaez Samadi

Capturing hearts and minds: Why neuroscience is integral to marketing

From mirror neurons to brain systems, Deepak Varma at Kantar explains how neuroscience is teaching brands even more about their advertising and audiences.

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What is that jumble of Chinese characters pitchside at the World Cup?

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Marketing

Jun 19, 2018

Jenny Chan 陳詠欣

What is that jumble of Chinese characters pitchside at the World Cup?

Your comprehensive guide to the official and unofficial Chinese sponsors on display at the World Cup — and what their presence says about China's long-term football ambitions.

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Snack food advertising: self-regulate or be damned

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Analysis

Jun 19, 2018

David Blecken

Snack food advertising: self-regulate or be damned

The second in a series on 'responsible advertising' looks at the pressure piling up on global food giants as people demand action to curb childhood obesity.

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Analysis

Jun 20, 2018

China's top mobile-friendly brands

Chinese consumers find Apple, WeChat, and Baidu to be their most mobile-friendly brands. Why?

The football star appears alongside local social influencers.

Focus

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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

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Asia's Top 1000 Brands

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Analysis

11 hours ago

David Blecken

Japan's Top 100 Brands for 2018

Domestic manufacturing giants stand their ground while foreign tech firms extend their lead.

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Analysis

11 hours ago

David Blecken

Japan’s top local brands

Toyota, Panasonic and Sony have stood the test of time in the world's toughest consumer market. Here's a look at how, and what the future holds for them.

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Advertising

11 hours ago

David Blecken

Japan's top mobile-friendly brands

Key to a successful mobile-strategy is making a brand part of consumers' lives, comment Japan market experts on the country's favourite phone-friendly companies.

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