AB InBev demands 'punishing payment terms' in upcoming global media review
"I would not be surprised if some major media agency groups got together and ...
"I would not be surprised if some major media agency groups got together and agreed to reject this brief."
Recent stumbles by KOL facilitators in China show the market is still fluid.
Facebook has notified hundreds of thousands of users that their accounts may have been compromised by the malware scheme.
US and UK still dominate list of jury leaders, but women outnumber men for the first time.
It is believed that all staff across the adtech firm's Sydney and Singapore offices have been let go.
The Japan / Korea and South Asia awards have already taken place, with events in Shanghai and Singapore coming up next week.
Mobile adtech firm Ogury has raised US$50 million in funding which it will use to accelerate its growth across its new and existing offices in APAC, Europe and the US.
From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.
TOP OF THE CHARTS: Sales of imported FMCG products in China are growing at twice the rate of the overall FMCG market, with online sales up 30%, according to a new report.
David Kershaw, Jeremy Sinclair and Bill Muirhead have increased their stakes.
Singapore's opposition political group said the "shocking" move would deprive voters of information ahead of the looming election.
The company's legally focused response lacked empathy, according to both the public and PR experts Campaign spoke to, and the company's image has suffered as a result.
Edelman president Matthew Harrington on the depletion of public trust and the shifting power dynamic between organisations and stakeholders.
Former Grey Group SVP Sanjay Chaudhari assumes new role as Arosha Perera steps down as CEO of Leo Burnett, Sri Lanka.
Evolving AI to understand human emotions will be useful to all kinds of businesses—especially in the retail space—but interpretation and accuracy remain challenges.
From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.
Get to know these 40 women who are shaping the industry from Australia to India with drive, energy and ideas that are inspiring more women to take the lead.
Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.
The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.
That's just science, as this fun ad by FCB Jakarta proves.
Christmas-themed campaign from NRMA Insurance and Colenso BBDO highlights a case of misplaced priorities when it comes to driving habits.
Merry Christmas, you ungrateful, self-centred cretins.
Yes? No? Maybe? Eight-minute thriller by Taproot Dentsu India celebrates crime fiction.
THE WORK: 'Audio for life' by Grey Singapore for Bose.
As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.
Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
Product innovation or publicity stunt? Let your taste buds decide...
STRANGER THINGS: See how Chinese entrepreneurs are taking rocket recycling to new heights.
A clown enters our WTF files for the first time, and yes, there are fake tears involved.
L'Oreal-owned brand Yue Sai released a handbag that looks like a well-known dictionary, because...female empowerment. (No, we don't get it either.)
Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.
Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.
Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.
Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.
While OMPs are still obvious channels to delivering programmatic campaigns, private auction deals are fast gaining traction. What are the private auction deals available in the market right now?
The Chinese third-party marketing data technology provider aims to help advertisers make the most of their digital ad spend.
DOOH media is rapidly evolving as it becomes an industry standard, says Divya Acharya, APAC, director of products and solutions, Xaxis
The explosion of automation and artificial intelligence is making humanity a premium in marketing communications. Brands have to act more human, with purpose and empathy to connect with a consumer that keeps raising the bar for engagement.
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