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Titanium & Special award winners: APAC’s ‘Palau Pledge’ wins top honour

The campaign to save a tiny island nation’s precious ecosystem has notched up a ...

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Omnicom dominates Cannes as it takes home Holding ...

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Sorrell reveals WPP regrets in not moving faster with ...

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Latest Cannes APAC Winners: PR, Media, Direct, Innovation...

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DAN acquires Klip Desk

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Titanium & Special award winners: APAC’s ‘Palau Pledge’ wins top honour
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1 day ago

Titanium & Special award winners: APAC’s ‘Palau Pledge’ wins top honour

The campaign to save a tiny island nation’s precious ecosystem has notched up a third Grand Prix.

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Omnicom dominates Cannes as it takes home Holding Company of the Year
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1 day ago

Omnicom dominates Cannes as it takes home Holding ...

adam&eveDDB is named Agency of the Year, and BBDO wins Network of the Year for the seventh time.

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Sorrell reveals WPP regrets in not moving faster with 'horizontality'
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1 day ago

Sorrell reveals WPP regrets in not moving faster ...

Sir Martin Sorrell regrets not simplifying WPP faster in terms of client-focused work, more country management and making sure this it is underpinned by digital.

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Latest Cannes APAC Winners: PR, Media, Direct, Innovation and more
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2 days ago

Latest Cannes APAC Winners: PR, Media, Direct, ...

Asia-Pacific brought home a Grand Prix in last night's awards.

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DAN acquires Klip Desk
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2 days ago

DAN acquires Klip Desk

The sports content marketing agency will join the network's global sports and marketing business MKTG.

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India ends Cannes Lions 2018 on a high
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1 day ago

India ends Cannes Lions 2018 on a high

Ogilvy bagged a Grand Prix in Creative Effectiveness and FCB India got a gold in Glass Lions as a lifetime achievement award was bestowed on the Pandey brothers.

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Havas announces moves in CRM, events, performance marketing
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3 days ago

Havas announces moves in CRM, events, performance ...

Yannick Bolloré discussed the creation of Havas Events and CRM-specialist Havas Helia, as well as the expansion of the Edge Performance Network and the Annex.

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YouTube launches tools for advertisers to experiment and remix in real-time
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4 days ago

YouTube launches tools for advertisers to experiment...

Creative and analytical tools allow advertisers and agencies to test ads before a formal launch.

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Move and win roundup: Week of June 18, 2018
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Jun 19, 2018

Move and win roundup: Week of June 18, 2018

McCann, Ogilvy, Initiative and more, in our weekly collection of people moves and account news.

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Move and win roundup: Week of June 18, 2018
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Jun 19, 2018

Move and win roundup: Week of June 18, 2018

McCann, Ogilvy, Initiative and more, in our weekly collection of people moves and account news.

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Cannes Lions owner: Agency groups may have found 'right level' by sending fewer delegates
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2 days ago

Cannes Lions owner: Agency groups may have found ...

As the festival inches to a close, Ascential CEO reflects on whether the lower attendance will be the new normal.

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Twitter CMO: We offer brands a first-mover advantage
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4 days ago

Twitter CMO: We offer brands a first-mover advantage

Leslie Berland's #HereWeAre initiative dovetails with her message for brands to build purpose on Twitter.

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Pubmatic battles adtech tax with cloud offering
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3 days ago

Pubmatic battles adtech tax with cloud offering

PubMatic's new cloud offering aims to help publishers of all sizes own their programmatic ecosystem while reducing costs and focusing on monetization.

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Alibaba and Kantar claim to redefine brand-building at ‘China speed’
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4 days ago

Alibaba and Kantar claim to redefine brand-building ...

Kantar’s validation of Alibaba’s Consumer Asset KPI will help CMOs optimise their brand-building activities within Alibaba's ecosystem, according to the companies.

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Cannes juries grapple with new categories
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3 days ago

Cannes juries grapple with new categories

Jurists in the brand new Social & Influencer and Creative Ecommerce categories open up about the challenges in balancing creativity and effectiveness

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Capturing hearts and minds: Why neuroscience is integral to marketing
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4 days ago

Capturing hearts and minds: Why neuroscience is ...

From mirror neurons to brain systems, Deepak Varma at Kantar explains how neuroscience is teaching brands even more about their advertising and audiences.

FEATURED

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What is that jumble of Chinese characters pitchside at the World Cup?
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Jun 19, 2018

What is that jumble of Chinese characters pitchside at the World Cup?

Your comprehensive guide to the official and unofficial Chinese sponsors on display at the World Cup — and what their presence says about China's long-term football ambitions.

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Snack food advertising: self-regulate or be damned
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Jun 19, 2018

Snack food advertising: self-regulate or be damned

The second in a series on 'responsible advertising' looks at the pressure piling up on global food giants as people demand action to curb childhood obesity.

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China's top mobile-friendly brands
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4 days ago

China's top mobile-friendly brands

Chinese consumers find Apple, WeChat, and Baidu to be their most mobile-friendly brands. Why?

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Print & Publishing winners: Cannes Lions 2018
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4 days ago

Print & Publishing winners: Cannes Lions 2018

Ogilvy Hong Kong's 'Birdland' series strikes Gold again in a largely underwhelming category for APAC.

The Work

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How Mainland Cheese got people to spend hours puzzling over its products
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Jun 18, 2018

How Mainland Cheese got people to spend hours puzzling over its products

CASE STUDY: A Colenso BBDO direct-mail campaign for Mainland Cheese flipped onto its head the idea that brand interactions should only ever be quick and painless.

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Budweiser’s World Cup message in a bottle
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Jun 15, 2018

Budweiser’s World Cup message in a bottle

JKR Shanghai’s designs try to communicate across China’s “sea of sponsorship advertising”

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EyeBuyDirect is ready to turn heads around world
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Jun 15, 2018

EyeBuyDirect is ready to turn heads around world

Online eyewear retailer launches brand campaign through J. Walter Thompson New York.

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Festivities, family, fights and forgiveness: 2018 Raya ads
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Jun 13, 2018

Festivities, family, fights and forgiveness: 2018 Raya ads

Our pal Ad Nut gets merry reviewing this year's crop of Raya campaigns from Malaysia and Indonesia.

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Messi takes a meme-filled journey for Ooredoo
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Jun 15, 2018

Messi takes a meme-filled journey for Ooredoo

The football star appears alongside local social influencers.

Focus

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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The Next Billion
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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Asia's Top 1000 Brands

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China's top 100 brands for 2018
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Jun 18, 2018

China's top 100 brands for 2018

Car Inc, Ikea, Oreo, and iQiyi shoot through the ranks while Dumex is down in the dumps as it drops 159 spots.

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China's top local brands
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Jun 18, 2018

China's top local brands

Chinese consumers declare Alibaba, Haier and Huawei their favourite local brands. What's behind their appeal?

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China's top mobile-friendly brands
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Jun 18, 2018

China's top mobile-friendly brands

Chinese consumers find Apple, WeChat, and Baidu to be their most mobile-friendly brands. Why?

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'Winning brands' in China are more likely to be native: Nielsen
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Jun 18, 2018

'Winning brands' in China are more likely to be ...

Thanks to a burgeoning middle class and growing digital spend, China's outlook and consumer confidence levels remain optimistic, particularly for local and premium brands.

Videos

Events

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CampaignComms
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Jun 13, 2018
J.W Marriott

CampaignComms

Formally PR360, CampaignComms continues to offer a third-eye look into the future of brand communications by addressing the matters at the core of PR's evolution.

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PR Awards Asia 2018
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Jun 13, 2018
JW Marriott Hotel

PR Awards Asia 2018

The PR Awards aims to celebrate the most outstanding, inspired and successful campaigns, individuals and companies in Asia-Pacific’s communications industry.

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The Trade Desk Programmatic Breakfast Briefing
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Jul 12, 2018
Eaton Club

The Trade Desk Programmatic Breakfast Briefing

Join The Trade Desk to address the latest challenges facing marketers in Greater China on their programmatic journey and explore the opportunities to progress digital marketing strategies for both brands and agencies.

Galleries

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