research

9 hours ago

Agency Report Card 2023: Hakuhodo

Business is thriving, innovation is at full throttle. Finally, this year, there is a pivotal shift in DEI too. Yet, it’s crucial to move beyond written goals to tangible actions because equitable gender representation is a necessity for relevance and accountability.

3 days ago

Agency Report Card 2023: FCB

A year of transformative change for FCB in key markets, as the addition of Kinnect and continued strength from FCB/Six continues to drive business growth in India and New Zealand, respectively.

4 days ago

Agency Report Card 2023: EssenceMediacom

After completing the biggest merger in media agency history, the new behemoth has doubled down on expanding its services to achieve impressive business growth, but has missed opportunities to progress in other areas.

May 15, 2024

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

May 15, 2024

Agency Report Card 2023: Dentsu X

Management and structural changes continue at Dentsu X, which needs more key wins to stabilise the business.

May 14, 2024

Agency Report Card 2023: Dentsu Creative

It was a year of creative highs and management lows for Dentsu, as the Group continues its journey to unify.