adtech

13 hours ago

Will zero-party data restore consumers' trust in brand value?

Allowing individuals to willingly and conveniently share their data in exchange for better experiences can be a win-win. But as Campaign discovers, certain conditions and challenges must be met for all to benefit.

May 13, 2024

Colossus SSP alleged to mismatch user IDs

In a recent analysis by Adalytics, which evaluates media purchases for agencies and brands, Colossus SSP was highlighted for incorrectly reporting user IDs during ad transactions managed through the demand-side platform The Trade Desk.

May 3, 2024

Group M goes global with AI adtech partner

Partnership brings ‘intelligent creative’ to Group M’s global clients.

Apr 25, 2024

Scope3: A third of web domains feature ‘problematic’ ad placements

EXCLUSIVE: Ad spend wastage goes beyond made-for-advertising websites, finds digital emissions startup.

Apr 24, 2024

Google delays cookie deprecation again: APAC adtech leaders respond

Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.

Apr 23, 2024

Amazon layoffs impact APAC adtech and media leaders

The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.