Media

9 hours ago

Agency Report Card 2023: Hakuhodo

Business is thriving, innovation is at full throttle. Finally, this year, there is a pivotal shift in DEI too. Yet, it’s crucial to move beyond written goals to tangible actions because equitable gender representation is a necessity for relevance and accountability.

10 hours ago

Will zero-party data restore consumers' trust in brand value?

Allowing individuals to willingly and conveniently share their data in exchange for better experiences can be a win-win. But as Campaign discovers, certain conditions and challenges must be met for all to benefit.

11 hours ago

Move and win roundup: Week of May 20, 2024

DDB Mudra Group, UM, Zitcha, Teneo, and more, in our weekly collection of people moves and account news.

2 days ago

‘Creators are the new Hollywood,’ declares YouTube CEO at Brandcast

Neal Mohan discussed how creators are driving growth in YouTube viewing on connected TV as part of the platform’s creator-heavy pitch during upfronts week.

2 days ago

IAS launches 'Election Lab' to help marketers navigate a political year ahead

With major political events, marketers must be wary of a rise in news-related misinformation and risky content to protect brand reputation.

2 days ago

Google is fully embracing its AI era

Tech giant’s AI model Gemini will soon allow users to interact with it across Gmail and mobile apps, including a live voice chat feature and several multimodal advancements.

3 days ago

Agency Report Card 2023: FCB

A year of transformative change for FCB in key markets, as the addition of Kinnect and continued strength from FCB/Six continues to drive business growth in India and New Zealand, respectively.

3 days ago

WPP is ‘significantly stronger company’ than when Sorrell left, chairman says

Company has lost crown as most valuable agency group since 2018.

3 days ago

Group M broadens remit of Wavemaker global chief Toby Jenner

Jenner will remain as Wavemaker global chief executive.

4 days ago

Agency Report Card 2023: EssenceMediacom

After completing the biggest merger in media agency history, the new behemoth has doubled down on expanding its services to achieve impressive business growth, but has missed opportunities to progress in other areas.

4 days ago

Netflix announces ad tier milestone and adtech platform

The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.

4 days ago

Truth be told: How India's Gen Z is handling the fake news epidemic

A recent survey by The 23 Watt reveals concerning trends: Fake news is widespread, and 91% of Gen Z in the capital region believe it can influence voting decisions.

4 days ago

Activists 'hack' billboards to protest against Shell advertising

OOH campaign by Brandalism precedes Shell’s London AGM this month.

May 15, 2024

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

May 15, 2024

Campaign360 2024: Highlights

Catch all the highlights from the two-day event that took place on May 14-15 for all things disruption, AI, creativity, and more.

May 15, 2024

Agency Report Card 2023: Dentsu X

Management and structural changes continue at Dentsu X, which needs more key wins to stabilise the business.

May 15, 2024

Publicis Groupe appoints chief impact officer to steer global ESG commitments

Nannette LaFond-Dufour will report to global boss Arthur Sadoun.

May 14, 2024

Agency Report Card 2023: Dentsu Creative

It was a year of creative highs and management lows for Dentsu, as the Group continues its journey to unify.

May 14, 2024

Bumble removes ‘vow of celibacy’ ads following backlash

Bumble said it has heard criticism of the ad and is removing it from a global campaign.