Marketing
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Singapore celebrates its multi-faceted Jewel
A new film celebrates Jewel Changi Airport’s (Jewel) fifth anniversary taking viewers on a one-minute journey through the 135,700 square metre travel hub.
Agency Report Card 2023: Hakuhodo
Business is thriving, innovation is at full throttle. Finally, this year, there is a pivotal shift in DEI too. Yet, it’s crucial to move beyond written goals to tangible actions because equitable gender representation is a necessity for relevance and accountability.
Move and win roundup: Week of May 20, 2024
DDB Mudra Group, UM, Zitcha, Teneo, and more, in our weekly collection of people moves and account news.
.jpeg&h=268&w=401&q=100&v=20170226&c=1)
Whisper unveils new phase of #KeepGirlsInSchool to tackle early menstruation awareness
The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.
'Make things simple and you will cut through': Zaid Al-Qassab to M&C Saatchi staff
Al-Qassab takes over the reins from temporary chief Zillah Byng-Thorne on 1 June.
Agency Report Card 2023: FCB
A year of transformative change for FCB in key markets, as the addition of Kinnect and continued strength from FCB/Six continues to drive business growth in India and New Zealand, respectively.
.png&h=268&w=401&q=100&v=20170226&c=1)
Alibaba, Tencent beat forecasts with strong results
Both Chinese tech giants continue to record robust growth. Meanwhile, Tencent's market capitalisation is already more than double that of Alibaba’s.
Sports marketing has lost its authenticity
Brands should be embracing athletes’ real stories to make the most inspirational, impactful work.
WPP is ‘significantly stronger company’ than when Sorrell left, chairman says
Company has lost crown as most valuable agency group since 2018.
Group M broadens remit of Wavemaker global chief Toby Jenner
Jenner will remain as Wavemaker global chief executive.
APAC Power List 2024: The power players shaping the region's brand landscape
Here is the definitive list of Asia-Pacific’s marketing elite, as chosen by the editorial team at Campaign Asia-Pacific.
Asia-Pacific Power List 2024: Stephanie Ng, HSBC
In her two years at HSBC, Ng has already made strides, with year-on-year solid numbers and an active social media presence to educate other professionals.
Asia-Pacific Power List 2024: David Beal, Jollibee
Beal is not just spicing up brand growth at Jollibee but also nurturing fresh talent and championing social responsibility.
Asia-Pacific Power List 2024: Maya Watono, InJourney
With a mandate that includes operations, commercial and aviation, Watono measures up to the challenge posed by the scope of her role.
Asia-Pacific Power List 2024: Linda Hassan, Domino's Pizza
Hassan has a way of incorporating fun, on-brand campaigns with progressive sensibilities such as community impact and sustainability.
Asia-Pacific Power List 2024: Kirsten Hasler, Ikea
Ikea Australia's head of marketing Kirsten Hasler leads with passion, creativity and empathy to make better living accessible for all.
Asia-Pacific Power List 2024: Thai Minh Diem Tu, Techcombank
Tu sprints towards a community-centric culture and champions the bank’s vision for diversity, wellness and vitality.
Asia-Pacific Power List 2024: Kenneth Lim, Singapore Tourism Board
Despite helming the marketing department for just one year, Lim is already making strides at STB by leveraging innovation and partnerships to cement the city-state's global destination status.
Asia-Pacific Power List 2024: Tatsuya Okamoto, Ajinomoto
Okamoto blends innovation and strategy to enhance Ajinomoto's flavour and impact globally.
Asia-Pacific Power List 2024: Danielle Jin, Visa
Jin has led innovative campaigns for Visa, driving inclusivity and smarter payments, resonating with Asian consumers. Jin's focus on diversity and equality has earned her recognition as a leader in the industry.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)