Marketing

11 hours ago

Singapore celebrates its multi-faceted Jewel

A new film celebrates Jewel Changi Airport’s (Jewel) fifth anniversary taking viewers on a one-minute journey through the 135,700 square metre travel hub.

12 hours ago

Agency Report Card 2023: Hakuhodo

Business is thriving, innovation is at full throttle. Finally, this year, there is a pivotal shift in DEI too. Yet, it’s crucial to move beyond written goals to tangible actions because equitable gender representation is a necessity for relevance and accountability.

13 hours ago

Move and win roundup: Week of May 20, 2024

DDB Mudra Group, UM, Zitcha, Teneo, and more, in our weekly collection of people moves and account news.

2 days ago

Whisper unveils new phase of #KeepGirlsInSchool to tackle early menstruation awareness

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

2 days ago

'Make things simple and you will cut through': Zaid Al-Qassab to M&C Saatchi staff

Al-Qassab takes over the reins from temporary chief Zillah Byng-Thorne on 1 June.

3 days ago

Agency Report Card 2023: FCB

A year of transformative change for FCB in key markets, as the addition of Kinnect and continued strength from FCB/Six continues to drive business growth in India and New Zealand, respectively.

3 days ago

Alibaba, Tencent beat forecasts with strong results

Both Chinese tech giants continue to record robust growth. Meanwhile, Tencent's market capitalisation is already more than double that of Alibaba’s.

3 days ago

Sports marketing has lost its authenticity

Brands should be embracing athletes’ real stories to make the most inspirational, impactful work.

3 days ago

WPP is ‘significantly stronger company’ than when Sorrell left, chairman says

Company has lost crown as most valuable agency group since 2018.

3 days ago

Group M broadens remit of Wavemaker global chief Toby Jenner

Jenner will remain as Wavemaker global chief executive.

4 days ago

APAC Power List 2024: The power players shaping the region's brand landscape

Here is the definitive list of Asia-Pacific’s marketing elite, as chosen by the editorial team at Campaign Asia-Pacific.

4 days ago

Asia-Pacific Power List 2024: Stephanie Ng, HSBC

In her two years at HSBC, Ng has already made strides, with year-on-year solid numbers and an active social media presence to educate other professionals.

4 days ago

Asia-Pacific Power List 2024: David Beal, Jollibee

Beal is not just spicing up brand growth at Jollibee but also nurturing fresh talent and championing social responsibility.

4 days ago

Asia-Pacific Power List 2024: Maya Watono, InJourney

With a mandate that includes operations, commercial and aviation, Watono measures up to the challenge posed by the scope of her role.

4 days ago

Asia-Pacific Power List 2024: Linda Hassan, Domino's Pizza

Hassan has a way of incorporating fun, on-brand campaigns with progressive sensibilities such as community impact and sustainability.

4 days ago

Asia-Pacific Power List 2024: Kirsten Hasler, Ikea

Ikea Australia's head of marketing Kirsten Hasler leads with passion, creativity and empathy to make better living accessible for all.

4 days ago

Asia-Pacific Power List 2024: Thai Minh Diem Tu, Techcombank

Tu sprints towards a community-centric culture and champions the bank’s vision for diversity, wellness and vitality.

4 days ago

Asia-Pacific Power List 2024: Kenneth Lim, Singapore Tourism Board

Despite helming the marketing department for just one year, Lim is already making strides at STB by leveraging innovation and partnerships to cement the city-state's global destination status.

4 days ago

Asia-Pacific Power List 2024: Tatsuya Okamoto, Ajinomoto

Okamoto blends innovation and strategy to enhance Ajinomoto's flavour and impact globally.

4 days ago

Asia-Pacific Power List 2024: Danielle Jin, Visa

Jin has led innovative campaigns for Visa, driving inclusivity and smarter payments, resonating with Asian consumers. Jin's focus on diversity and equality has earned her recognition as a leader in the industry.