Advertising

9 hours ago

Singapore celebrates its multi-faceted Jewel

A new film celebrates Jewel Changi Airport’s (Jewel) fifth anniversary taking viewers on a one-minute journey through the 135,700 square metre travel hub.

10 hours ago

Agency Report Card 2023: Hakuhodo

Business is thriving, innovation is at full throttle. Finally, this year, there is a pivotal shift in DEI too. Yet, it’s crucial to move beyond written goals to tangible actions because equitable gender representation is a necessity for relevance and accountability.

10 hours ago

Will zero-party data restore consumers' trust in brand value?

Allowing individuals to willingly and conveniently share their data in exchange for better experiences can be a win-win. But as Campaign discovers, certain conditions and challenges must be met for all to benefit.

11 hours ago

MasterChef Australia’s ‘greener’ gas claims spark ACCC investigation

"Hundreds of thousands of MasterChef fans are being deceived into thinking that the gas used in the program is good for the planet," asserts Comms Declare as they file a formal complaint with the consumer watchdog.

11 hours ago

April APAC advertiser of the month: Brand's Thailand

The Thai health supplements brand soared in ad awareness index with Songkran-themed products and a road safety campaign.

11 hours ago

Move and win roundup: Week of May 20, 2024

DDB Mudra Group, UM, Zitcha, Teneo, and more, in our weekly collection of people moves and account news.

2 days ago

‘Creators are the new Hollywood,’ declares YouTube CEO at Brandcast

Neal Mohan discussed how creators are driving growth in YouTube viewing on connected TV as part of the platform’s creator-heavy pitch during upfronts week.

2 days ago

Whisper unveils new phase of #KeepGirlsInSchool to tackle early menstruation awareness

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

2 days ago

IAS launches 'Election Lab' to help marketers navigate a political year ahead

With major political events, marketers must be wary of a rise in news-related misinformation and risky content to protect brand reputation.

2 days ago

Google is fully embracing its AI era

Tech giant’s AI model Gemini will soon allow users to interact with it across Gmail and mobile apps, including a live voice chat feature and several multimodal advancements.

2 days ago

'Make things simple and you will cut through': Zaid Al-Qassab to M&C Saatchi staff

Al-Qassab takes over the reins from temporary chief Zillah Byng-Thorne on 1 June.

3 days ago

Agency Report Card 2023: FCB

A year of transformative change for FCB in key markets, as the addition of Kinnect and continued strength from FCB/Six continues to drive business growth in India and New Zealand, respectively.

3 days ago

Alibaba, Tencent beat forecasts with strong results

Both Chinese tech giants continue to record robust growth. Meanwhile, Tencent's market capitalisation is already more than double that of Alibaba’s.

3 days ago

Sports marketing has lost its authenticity

Brands should be embracing athletes’ real stories to make the most inspirational, impactful work.

3 days ago

WPP is ‘significantly stronger company’ than when Sorrell left, chairman says

Company has lost crown as most valuable agency group since 2018.

3 days ago

Group M broadens remit of Wavemaker global chief Toby Jenner

Jenner will remain as Wavemaker global chief executive.

4 days ago

Agency Report Card 2023: EssenceMediacom

After completing the biggest merger in media agency history, the new behemoth has doubled down on expanding its services to achieve impressive business growth, but has missed opportunities to progress in other areas.

4 days ago

Creative Minds: Aarushi Chandel's brave new world

What's the craziest thing creative Aarushi Chandel's ever done? Chosen a life in advertising, of course.

4 days ago

Netflix announces ad tier milestone and adtech platform

The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.

4 days ago

Why ‘gradually, then suddenly’ is a danger to us all

It is imperative that we tackle the growing threat of deepfakes, because catastrophe is just around the corner, opines EssenceMediacomX's Sue Unerman.