Advertising
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Singapore celebrates its multi-faceted Jewel
A new film celebrates Jewel Changi Airport’s (Jewel) fifth anniversary taking viewers on a one-minute journey through the 135,700 square metre travel hub.
Agency Report Card 2023: Hakuhodo
Business is thriving, innovation is at full throttle. Finally, this year, there is a pivotal shift in DEI too. Yet, it’s crucial to move beyond written goals to tangible actions because equitable gender representation is a necessity for relevance and accountability.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Will zero-party data restore consumers' trust in brand value?
Allowing individuals to willingly and conveniently share their data in exchange for better experiences can be a win-win. But as Campaign discovers, certain conditions and challenges must be met for all to benefit.
.png&h=268&w=401&q=100&v=20170226&c=1)
MasterChef Australia’s ‘greener’ gas claims spark ACCC investigation
"Hundreds of thousands of MasterChef fans are being deceived into thinking that the gas used in the program is good for the planet," asserts Comms Declare as they file a formal complaint with the consumer watchdog.
April APAC advertiser of the month: Brand's Thailand
The Thai health supplements brand soared in ad awareness index with Songkran-themed products and a road safety campaign.
Move and win roundup: Week of May 20, 2024
DDB Mudra Group, UM, Zitcha, Teneo, and more, in our weekly collection of people moves and account news.
‘Creators are the new Hollywood,’ declares YouTube CEO at Brandcast
Neal Mohan discussed how creators are driving growth in YouTube viewing on connected TV as part of the platform’s creator-heavy pitch during upfronts week.
.jpeg&h=268&w=401&q=100&v=20170226&c=1)
Whisper unveils new phase of #KeepGirlsInSchool to tackle early menstruation awareness
The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.
.png&h=268&w=401&q=100&v=20170226&c=1)
IAS launches 'Election Lab' to help marketers navigate a political year ahead
With major political events, marketers must be wary of a rise in news-related misinformation and risky content to protect brand reputation.
.png&h=268&w=401&q=100&v=20170226&c=1)
Google is fully embracing its AI era
Tech giant’s AI model Gemini will soon allow users to interact with it across Gmail and mobile apps, including a live voice chat feature and several multimodal advancements.
'Make things simple and you will cut through': Zaid Al-Qassab to M&C Saatchi staff
Al-Qassab takes over the reins from temporary chief Zillah Byng-Thorne on 1 June.
Agency Report Card 2023: FCB
A year of transformative change for FCB in key markets, as the addition of Kinnect and continued strength from FCB/Six continues to drive business growth in India and New Zealand, respectively.
.png&h=268&w=401&q=100&v=20170226&c=1)
Alibaba, Tencent beat forecasts with strong results
Both Chinese tech giants continue to record robust growth. Meanwhile, Tencent's market capitalisation is already more than double that of Alibaba’s.
Sports marketing has lost its authenticity
Brands should be embracing athletes’ real stories to make the most inspirational, impactful work.
WPP is ‘significantly stronger company’ than when Sorrell left, chairman says
Company has lost crown as most valuable agency group since 2018.
Group M broadens remit of Wavemaker global chief Toby Jenner
Jenner will remain as Wavemaker global chief executive.
Agency Report Card 2023: EssenceMediacom
After completing the biggest merger in media agency history, the new behemoth has doubled down on expanding its services to achieve impressive business growth, but has missed opportunities to progress in other areas.
Creative Minds: Aarushi Chandel's brave new world
What's the craziest thing creative Aarushi Chandel's ever done? Chosen a life in advertising, of course.
Netflix announces ad tier milestone and adtech platform
The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.
Why ‘gradually, then suddenly’ is a danger to us all
It is imperative that we tackle the growing threat of deepfakes, because catastrophe is just around the corner, opines EssenceMediacomX's Sue Unerman.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)