Why international airlines want a piece of Air India’s chatbot technology
Leveraging gen AI to develop a chatbot has been an important facet of Air India’s ...
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3 hours ago
Why international airlines want a piece of Air India’s chatbot technology
Leveraging gen AI to develop a chatbot has been an important facet of Air India’s digital transformation. The Silicon Valley-based chief technology officer of the airline talks to Campaign about the process of developing and besting the chatbot.
3 hours ago
Baidu PR head departs company following controversia...
Baidu's former PR head, Jing Qu, has left the tech giant after a series of short videos which led to intense backlash on social media.
7 hours ago
TikTok global comms head exits
Hilary McQuaide says she is leaving the platform for “a new adventure.”
The Information
8 hours ago
Creatives defend Apple ad amid backlash
Apple’s latest ad for the new iPad pro has been panned online, but creative leaders don’t all agree with the pile-on.
PROMOTED
3 hours ago
How to optimise your investments in Asia’s complex ...
Even as marketers in Asia tap into the vast reach and clout of social media influencers, R3’s Shufen Goh has a few guidelines to make the most of these relationships.
1 day ago
Creative Minds: Eunjeong Shin's literary love story with advertising
Meet the academic rebel excelling in the creative world, proving that sometimes, the best stories are written outside the classroom.
1 hour ago
Vero unveils leadership changes across SEA
The comms agency has appointed a new CPO, CSO, CFO and CCO and simultaneously awarded 28 promotions across its offices.
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1 day ago
Why Microsoft Advertising is doubling down on AI
CAMPAIGN 360: Following a restructure, the tech giant is aggressive in its integration of advertising with AI through Copilot and other tools. Nick Seckold, the regional VP for APAC at Microsoft Advertising, explains.
7 hours ago
Clean Creatives hands 'awards' to Edelman
Campaign group Clean Creatives has announced its 2024 F-List ‘award’-winners – deeming them ‘the awards no agency wants to win’.
17 hours ago
Snapchat brings AI-powered augmented reality tools ...
New gen AI and machine learning tools promise to help advertisers reduce the time it takes to turn 2D product catalogues into 3D ‘try-on’ assets on the platform.
The Information
2 days ago
WPP’s Mark Read: Why 2024 will improve after Q1 ...
New business pipeline looks good overall, but some project work is under pressure because 'client decisions are taking longer to happen', CEO tells Campaign.
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2 days ago
TikTok sues the US government to prevent potential ban
TikTok argues that its First Amendment rights will be infringed upon should the ban be upheld.
1 day ago
Ebiquity predicts 'more positive' advertising ...
Media consultancy's revenue jumped 7% year on year in 2023.
3 days ago
Richa Goswami on looking ‘beyond the transaction’ ...
The CMO at Fidelity delves into the role of a CMO in financial services, how a modern marketer should approach digital innovation for consumer-centricity, and successful strategies for talent retention.
4 days ago
'Hire women: They do all the work and take none of ...
In a no-holds-barred conversation ahead of her headline appearance at Campaign 360 on May 14, adland veteran Gallop gets real about 'radical simplicity', women-led industry change, why the agency model is devaluing itself, and her sex-positive venture.
Agency Report Cards 2023
The Information
1 hour ago
Agency Report Card 2023: Cheil Worldwide
With a new chief executive, efforts have intensified to win non-Samsung business, but Cheil still lacks inclusion in its own ranks. There is a glimmer of change, but the agency is nowhere as inclusive as the ads it makes.
1 day ago
Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
The Information
1 day ago
Agency Report Card 2023: Carat
With signs of improvement on the horizon but a parent network restructuring against the backdrop, Carat navigated the difficult position of maintaining its growth in 2023, whilst remaining unaffected by the uncertainties that surround it.
The Information
2 days ago
Agency Report Card 2023: BBDO
BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.
People to watch
Feb 21, 2024
Women to Watch Greater China 2024
Campaign unveils its fourth iteration of 15 outstanding and inspiring female talents shaping the marketing and communications industry across Greater China.
Nov 21, 2023
40 Under 40 2023: Top-tier marketing talent ...
Spotlighting this year’s standout marcomms leaders, representing a diverse range of markets and industries, here is the 40 Under 40 class of 2023.
Oct 25, 2023
Women to Watch Asia Pacific 2023: The marcomms ...
Meet the 30 inspiring women from various marcomms domains in Asia Pacific, advancing the industry with their expertise and impact. They are the Women to Watch 2023.
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Oct 20, 2023
Tech MVP 2023: Presenting the Most Valuable ...
A jury of tech leaders has named three individuals as Most Valuable Professionals in technology in Asia-Pacific.
The Work
1 day ago
Apple's 'Crush' ad elicits backlash from marketing and PR pros
“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey.
3 days ago
Cat God takes calls to help Japanese gamers level up
RGA's first work for Japanese gaming company Ponos involves divine intervention through a wacky collection of multimedia work for desperate players of The Battle Cats.
4 days ago
Like Dolby audio, child abuse may be 'all around you' in powerful Cheil film
The takeoff of Dolby's iconic cinema prelude effectively highlights the need to report violence against kids on behalf of Save the Children Hong Kong.
May 2, 2024
Bridgestone uses tyres and spatial AI to literally drive new art
INSPIRATION STATION: With pavement as its canvas, the experimental work by Distillery uses data points from a speeding car's wild ride to create some rather staid artwork.
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Apr 25, 2024
What's in a name? A new campaign explores labels, liberation and legacy
WATCH: Unilever's powerful new initiative encourages women in China to defy tradition, shed sexist names and reshape their identity.
Focus
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Empowering business transformation with Publicis Groupe
Technology is constantly evolving and continues to disrupt the digital landscape. In this fast-paced environment, companies are challenged to push the boundaries to maintain their competitive edge and deliver business impact. In this series, Campaign Asia-Pacific partners with Publicis Groupe to explore how the Groupe is leveraging its innovative and technological capabilities to empower business transformation for its clients.
Tag: Content everywhere, all at once
Content is everywhere and anywhere, across every touchpoint. Whether you’re trying to build your brand messaging or spark action from your customers, delivering consistent, high-quality content and experiences to your consumers is an increasingly tall order. In this series, Campaign Asia-Pacific partners with Tag to explore how brands can tap into content engines to drive success, diving into key areas of focus like omnichannel marketing, sustainability, and the creator economy, all with a view to the future.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Lead with Authenticity
Lead with Authenticity is a content series about the importance of authenticity in today’s saturated digital advertising landscape. In partnership with ad verification pioneer DoubleVerify, Campaign Asia-Pacific will explore the latest developments and cutting-edge solutions within the digital advertising ecosystem, and how authenticity is the bedrock for quality, performance, and growth for brands and agencies alike.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
May 14, 2024
Campaign360 2024 Singapore
Campaign360 returns on 14-15 May 2024 in Singapore! The event will explore the strategies, tools, and know-how to help Asia’s marketers continue to “power through the disruption”.
Apr 11, 2024
Event Marketing Awards 2024
Entering its 8th year, our annual Awards continue to honour innovative leading event & marketing professionals who have delivered unique and impactful experiences.
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Apr 25, 2024
Digital Media Awards 2024
Celebrate outstanding digital marketing ideas and work, honour innovative industry leaders, and recognise exceptional organisations that facilitated the growth of digital marketing in the Greater China region.
May 14, 2024
Women Leading Change Awards 2024
Honouring remarkable women who promote diversity, inclusion, and equality.
PARTNER CONTENT
PROMOTED
2 days ago
Safety first: Psychological safety for women is ...
We speak to Bayer India’s Ritu Mittal and EssenceMediacom India’s Averill Sequeira on creating psychological safety in the workplace in India, to address the unique challenges facing women in the marketing communications space.
PROMOTED
Apr 25, 2024
Video marketing’s AI-powered transformation
How can marketers maximise AI’s potential as a super collaborator, while understanding its abilities and limitations in key areas like connection, culture, and driving business growth?
PROMOTED
Apr 23, 2024
“Partnerships and the value agencies bring to ...
In an exclusive podcast, Yahoo’s MD for AUSEA John McNerney focuses on approaches being deployed to tackle the biggest challenges facing marketers, including the deprecation of cookies and the deployment of AI.
Most Read
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BY PR NEWSWIRE