VIETNAM - Mirum Vietnam recently partnered with Aim Academy, a marketing communication school, to organise a digital marketing contest for its students. The winner received a full-time job offer (which she accepted) as well as a trip to the Spikes Asia Festival of Creativity.
(The video window above shows a short introduction video followed by a series of short videos that show the competition stage by stage.)
The agency plans to expand the programme next year by inviting students from not only Aim but also other universities to take part in a challenge involving Nike.
The aim of the programme is to bridge the gap between “institutional” knowledge and real-life experience for marketing students, said Pham Dieu Anh, MD of Aim Academy.
Contestants in the first competition were given a real-life client brief from Burger King. From about 50 entrants, the competition selected three finalists to work on the brief at Mirum for about three weeks.
The finalists, Hoang Quang Khanh and Tran Quynh Nhu, toured a Burger King restaurant for an in-depth look at day-to-day operations. With coaching from the Mirum team, Khanh and Nhu came up with creative ideas and presented them to a team of judges.