Staff Reporters
Nov 1, 2016

Watch: Mirum Vietnam's 'Future stars' competition

The agency worked with a marketing school to launch a digital advertising competition that it plans to expand next year.

VIETNAM - Mirum Vietnam recently partnered with Aim Academy, a marketing communication school, to organise a digital marketing contest for its students. The winner received a full-time job offer (which she accepted) as well as a trip to the Spikes Asia Festival of Creativity.

(The video window above shows a short introduction video followed by a series of short videos that show the competition stage by stage.)

The agency plans to expand the programme next year by inviting students from not only Aim but also other universities to take part in a challenge involving Nike.  

The aim of the programme is to bridge the gap between “institutional” knowledge and real-life experience for marketing students, said Pham Dieu Anh, MD of Aim Academy.

Contestants in the first competition were given a real-life client brief from Burger King. From about 50 entrants, the competition selected three finalists to work on the brief at Mirum for about three weeks.

Future Stars winner Tran Quyunh Nhu (center in red shirt)

The finalists, Hoang Quang Khanh and Tran Quynh Nhu, toured a Burger King restaurant for an in-depth look at day-to-day operations. With coaching from the Mirum team, Khanh and Nhu came up with creative ideas and presented them to a team of judges. 

The winner arriving in Singapore for Spikes Asia.

 

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Edelman Japan hires J Walter Thompson veteran as brand director
Premium
4 hours ago

Edelman Japan hires J Walter Thompson veteran as ...

Amy Naoko Morita wants a new perspective after more than 20 years in advertising.

Premium
Sina Weibo hit with video-streaming ban from China regulators
Premium
7 hours ago

Sina Weibo hit with video-streaming ban from China ...

Services shut down for broadcasting negative commentary on political and social news.

Premium
Length, buffers and control: the rights and wrongs of mobile video ads
Premium
7 hours ago

Length, buffers and control: the rights and wrongs ...

AOL’s Alex Khan suggests mobile video advertising should be bigger than it is. A recent report highlights the need to improve the experience for viewers and provides useful pointers for ad buyers and creatives.

Premium
Direct from Cannes: Reporter's notebook from the festival
Premium
7 hours ago

Direct from Cannes: Reporter's notebook from the ...

Videos, quick takes, and links to full coverage by our editors on the Riviera.