Staff
Feb 7, 2017

VR: The birth of a new advertising medium

VR industry experts offer their take on where the technology is taking us in the future, and how marketers are making it their first language.

PARTNER CONTENT

While virtual reality is fast becoming an actor in our everyday lives, marketers are going to great lengths to understand VR as lingua franca and integrate it into their branding concepts. It's the word on the tip of everyone's tongue, but how are marketers getting fluent? PHD catches up with a few industry experts to learn VR speak.

Read more on the PHD Predestination hub.

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
We tried Cathay Pacific's in-flight beer
Premium
13 hours ago

We tried Cathay Pacific's in-flight beer

Campaign's Hong Kong editorial staffers give 'Betsy' a try.

Premium
'Premium Friday' off to an uncertain start in Japan
Premium
15 hours ago

'Premium Friday' off to an uncertain start in Japan

Government-led initiative to encourage work-life balance (and consumption) has good intentions, but widespread uptake is far from guaranteed.

Premium
Seeking nominations: China's Digital A-List
Premium
16 hours ago

Seeking nominations: China's Digital A-List

Are you a successful digital technology doer, dreamer or enabler in China? Maybe you know someone who is? It's time to nominate her or him for the 2017 Digital A-list.

Premium
Move and win roundup: BBDO, Starcom, The Trade Desk, JWT and more
Premium
16 hours ago

Move and win roundup: BBDO, Starcom, The Trade ...

A weekly roundup of people moves and account news worth noting.