The campaign follows the earlier branding effort for the hypermarket by Leo Burnett in July.
A spokesperson from the agency said that Thai customers like to feel exclusive, rewarded and appreciated for their loyalty. The Club Card campaign takes Tesco Lotus out of the ‘price tag’ focused advertising habits of retail stores and thanks its customers. “As this is the launch of the Club Card, we wanted to take a more human approach to turn the product’s benefits into customer benefits,” said On-Usa Lamliengpol, CEO of Leo Burnett Bangkok.
Besides airing on television, Leo Burnett will present the campaign through other mass media including print, radio and outdoor.
Credits:
Project Club Card
Client Tesco Lotus
Creative agency Leo Burnett, Bangkok
Creative director Adulwit Chawala
Copywriter Thanannop Poonkhlai
Art director Paroon Suthaveepramochanon
Planners Praphalrat Tongsiri, Duangporn Pornpilaisawat
Account servicing Thipayachand Hasdin, Vassanai Pakapongpan and Janett Rungsithikul
Media agency OMD
Production company Open-Up
Director of Photography Montri Lerdsuwan-sri, Kris Khanchanaphet
Editor & retoucher Duanghathai Boonserm, Oriental Post
Exposure Television, print, outdoor, radio, point-of-purchase
A spokesperson from the agency said that Thai customers like to feel exclusive, rewarded and appreciated for their loyalty. The Club Card campaign takes Tesco Lotus out of the ‘price tag’ focused advertising habits of retail stores and thanks its customers. “As this is the launch of the Club Card, we wanted to take a more human approach to turn the product’s benefits into customer benefits,” said On-Usa Lamliengpol, CEO of Leo Burnett Bangkok.
Besides airing on television, Leo Burnett will present the campaign through other mass media including print, radio and outdoor.
Credits:
Project Club Card
Client Tesco Lotus
Creative agency Leo Burnett, Bangkok
Creative director Adulwit Chawala
Copywriter Thanannop Poonkhlai
Art director Paroon Suthaveepramochanon
Planners Praphalrat Tongsiri, Duangporn Pornpilaisawat
Account servicing Thipayachand Hasdin, Vassanai Pakapongpan and Janett Rungsithikul
Media agency OMD
Production company Open-Up
Director of Photography Montri Lerdsuwan-sri, Kris Khanchanaphet
Editor & retoucher Duanghathai Boonserm, Oriental Post
Exposure Television, print, outdoor, radio, point-of-purchase
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