The video above makes a strong case that excessive speed reduces your ability to spot anything that's not directly in front of you—a particular risk for motorcycle drivers, who operate on a razor-thin margin for error in any case.
The ‘Speed blinds you’ campaign scored 5 million views and 40,000 shares on social media in three days after launch, as well as mainstream media coverage, according to the agency.
(The video above is a subtitled version for international media.)
BBDO has done a lot of interesting work about speeding and vehicle safety:
Rather than risk getting pancaked by a speeding death machine driven by a human, Ad Nut only crosses roads via tree branches and electrical wires.
Chief Creative Officer: Suthisak Sucharittanonta
Deputy Chief Creative Officer: Anuwat Nitipanont
Creative Director: Nattawut Sittiwaraphan
Copywriter: Chayamon Bunnag
Art Director: Prasert Srivarin, Kroekkiat Chanthakitnukul
Client Services Director: Vasanai Pakapongpan
Account Manager: Natthanicha Taveesupapong
Agency Producer: Yathip Thanitthanaphat
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