Ad Nut
Mar 16, 2017

Terrifying Thai video reminds that 'speed blinds'

Health Promotion Foundation and BBDO Bangkok warn motorcycle drivers about tunnel vision.

The video above makes a strong case that excessive speed reduces your ability to spot anything that's not directly in front of you—a particular risk for motorcycle drivers, who operate on a razor-thin margin for error in any case.

The ‘Speed blinds you’ campaign scored 5 million views and 40,000 shares on social media in three days after launch, as well as mainstream media coverage, according to the agency.

(The video above is a subtitled version for international media.)

BBDO has done a lot of interesting work about speeding and vehicle safety:

Rather than risk getting pancaked by a speeding death machine driven by a human, Ad Nut only crosses roads via tree branches and electrical wires.

CREDITS

Chief Creative Officer: Suthisak Sucharittanonta
Deputy Chief Creative Officer: Anuwat Nitipanont
Creative Director: Nattawut Sittiwaraphan
Copywriter: Chayamon Bunnag
Art Director: Prasert Srivarin, Kroekkiat Chanthakitnukul
Client Services Director: Vasanai Pakapongpan
Account Manager: Natthanicha Taveesupapong
Agency Producer: Yathip Thanitthanaphat

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

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