David Blecken
Sep 4, 2017

Shiseido's new Waso films present beauty people can relate to

In the latest phase of its millennial-focused launch campaign, the Japanese cosmetics giant offers imagery of simplicity, purity and real life.

In the latest phase of its millennial-focused launch campaign, the Japanese cosmetics giant offers imagery of simplicity, purity and real life.

Shiseido has brought out two further films following the launch of its Waso brand, a global skincare line aimed at millennials.

Waso’s new On the road’ videos are directed by Julian Klincewicz, a filmmaker, artist and skateboarder. One features Jenny Choi, a young stylist, and the other stars Klincewicz himself and his girlfriend, Irie, who is also described as his muse.

Overseen by Wieden Kennedy Tokyo, which...

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