David Blecken
Sep 4, 2017

Shiseido's new Waso films present beauty people can relate to

In the latest phase of its millennial-focused launch campaign, the Japanese cosmetics giant offers imagery of simplicity, purity and real life.

In the latest phase of its millennial-focused launch campaign, the Japanese cosmetics giant offers imagery of simplicity, purity and real life.

Shiseido has brought out two further films following the launch of its Waso brand, a global skincare line aimed at millennials.

Waso’s new On the road’ videos are directed by Julian Klincewicz, a filmmaker, artist and skateboarder. One features Jenny Choi, a young stylist, and the other stars Klincewicz himself and his girlfriend, Irie, who is also described as his muse.

Overseen by Wieden Kennedy Tokyo, which...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Blippar partners with Magnum for Singapore AR campaign
Premium
6 minutes ago

Blippar partners with Magnum for Singapore AR campaign

AR platform allows consumers to create custom ice creams they can then buy in store.

Premium
Meet Leticia, the somewhat dim domestic helper learning about her rights
Premium
8 minutes ago

Meet Leticia, the somewhat dim domestic helper ...

Singapore's Ministry of Manpower brings on Michelle Chong for a comedic take on promoting fair treatment of domestic helpers.

Premium
'Masculinity undone' and 'conceptual realism': Getty Images' visual trends
Premium
1 hour ago

'Masculinity undone' and 'conceptual realism': ...

Multiculturalism, LGBTQ representation and mental health awareness are the global search terms posting the sharpest increases from brand and agency customers of Getty Images.