Benjamin Li
Sep 15, 2011

Remy Martin's Centaure Cognac targets business leaders

SHANGHAI - Lowe Shanghai has rolled out an integrated ad campaign for Remy Martin’s new product launch Centaure - a cognac tailor-made for Chinese consumers.

SHANGHAI - Lowe Shanghai has rolled out an integrated ad campaign for Remy Martin’s new product launch Centaure - a cognac tailor-made for Chinese consumers.

The ad campaigns encompasses TVC, print OOH and digital viral video, as well as electronic PR. It was launched today after the trade launch of the product earlier this month.

The 60 second main TVC features Hong Kong film celebrity Anthony Huang Qiusheng, who is well-known for his frank and outspoken personality, Huang has also done a travelogue programme in the Cognac region with Remy Martin chief winemarker Pierette Trichet in France, this...

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