The ad campaigns encompasses TVC, print OOH and digital viral video, as well as electronic PR. It was launched today after the trade launch of the product earlier this month.
The 60 second main TVC features Hong Kong film celebrity Anthony Huang Qiusheng, who is well-known for his frank and outspoken personality, Huang has also done a travelogue programme in the Cognac region with Remy Martin chief winemarker Pierette Trichet in France, this...
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