David Blecken
Aug 10, 2017

Porcine racetrack designer puts Nissan to the test

'Pigcasso' creates something very special for the Skyline's 60th anniversary.

The racing driver Jackie Stewart once referred to the infamous Nürburgring as “the green Hell”. We are fairly certain that it has nothing on this circuit designed by a pig.

To show off the handling of its Skyline (known outside of Japan as the Infiniti Q50) and celebrate the model’s 60th anniversary, Nissan and TBWA Hakuhodo got ‘Pigcasso’, an artistically gifted South African pig, to sketch out a race circuit. It then rendered the fiendishly complicated design as a life-size track and invited the unsuspecting racing driver Michael Krumm to test it out.

Krumm is initially perplexed by the design but apparently impressed by the Skyline’s Direct Adaptive Steering (DAS) technology (and presumably the pig’s talent once the animal is revealed).

Campaign’s view: It’s undeniably a fun initiative and no animals or drivers were harmed in the process. Indeed, both seem to have had a pretty good time. Could other cars handle the course as well as the Skyline/Q50? Almost certainly, but that’s not really the point. Humour is still a rarity in most automotive advertising, so it’s nice to see some displayed here without in any way compromising the aesthetic appeal of the vehicle.

Source:
Campaign Japan

Related Articles

Just Published

Premium
Peter Vogel named ‘NewCo’ ANZ head
Premium
12 hours ago

Peter Vogel named ‘NewCo’ ANZ head

Vogel will also have Southeast Asia responsibilities.

Premium
Consumer loyalty and growing individualism pose challenges: Brand Summit China
Premium
14 hours ago

Consumer loyalty and growing individualism pose ...

A lively panel debate about whether Chinese consumers are more disloyal than others kicked off the the Brand Summit China, held in Shanghai yesterday.

Premium
Brand authenticity means giving up control
Premium
14 hours ago

Brand authenticity means giving up control

Brands have to learn the consumer is in the driving seat if they want to build an authentic relationship, according to a panel discussion at Wednesday's Top 1000 Brands Breakfast Briefing in Singapore.

Premium
Invisible Artists acquired by UK-based Bareface
Premium
15 hours ago

Invisible Artists acquired by UK-based Bareface

Production studio has presence in Sydney and Singapore; China market a focus.