Frédéric Colas
Apr 5, 2012

Opinion: CMO World Tour interview with Olivier Faujour, General Mills

As part of the CMO World Tour series, Frédéric Colas is the Chief Strategic Officer of Fullsix speaks with Olivier Faujour, President of General Mills in France, Benelux and Italy on digital media's global reach.

As part of the CMO World Tour series, Frédéric Colas is the Chief Strategic Officer of Fullsix speaks with Olivier Faujour, President of General Mills in France, Benelux and Italy on digital media's global reach.

 

It’s the cross-border, global reach that has the most potential to leverage digital media as a marketing tool, claims Olivier Faujour, president of General Mills in France, Benelux and Italy.

If digital can lure Japanese travellers to a Häagen-Dazs shop on the Champs Elyséesand likewise send French consumers to a hyped Tokyo Häagen-Dazs shop in Japanthen the two countries will value the activity, Faujour says.

“I...

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