In this video Fetherstonhaugh talks to Campaign Asia-Pacific about brands adjusting to disruption, leveraging data 'body language' and the rise of Asian brands. He also shares a story about one of his more memorable boardroom meetings.
Q&A breakdown
- 0:08 Question 1: Is disruption causing a crisis for brands?
- 0:33 Question 2: So how are brands fighting back?
- 1:08 Question 3: What is “data body language”?
- 3:07 Question 4: Will Asian brands one day rule the world?
- 4:12 Question 5: Got a funny anecdote?
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