Jenny Chan 陳詠欣
Aug 28, 2013

Nike 'knits' trainers from scratch with outdoor stunt in Shanghai

SHANGHAI - For the launch of Nike's new Free Flyknit shoes, Wieden+Kennedy Shanghai launched an outdoor stunt that highlighted the lightweight feature of the product.

SHANGHAI - For the launch of Nike's new Free Flyknit shoes, Wieden+Kennedy Shanghai launched an outdoor stunt that highlighted the lightweight feature of the product.

Nike's 'Flyknit' technology has an elasticised construction, which allows the sneaker to fit securely around the ankle like a second skin, according to the brand.

It was developed by scientists who used pressure-mapping to locate the stress areas of the foot to build a knitted one-piece shoe upper that supports the flex and movement of a runner’s stride, Nike claims.

To introduce this innovation to consumers in China, a 10-day live...

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