Faaez Samadi
Jan 11, 2018

New Australian lamb ad divides opinion, again

While not as controversial as its previous offerings, the latest campaign has drawn criticism for its political satire, or lack thereof.

While not as controversial as its previous offerings, the latest campaign has drawn criticism for its political satire, or lack thereof.

The much-anticipated annual Meat Livestock Australia ad promoting lamb has fallen flat this year, despite it being less controversial than others in recent years.

Having built a remarkable cult following for any brand, let alone a government agricultural association, this year’s Lamb Side Story’ has seen a fierce backlash online, not so much for its content as its quality. MLA works with Accenture-owned local creative shop The Monkeys.

It is a play...

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