Monster Energy goes cageside with One Championship in MMA tag team

If mixed martial arts can mature in Asia in the next two years, commercial sponsors can reap the benefits as well.

If mixed martial arts can mature in Asia in the next two years, commercial sponsors can reap the benefits as well.

One Championship's 'Kings Conquerors' mixed martial arts MMA event in Macau the past Saturday was its seventh fight card in 2017, out of 16. Attracting only one main brand sponsor, Monster Energy, this event was also the quietest the sports media property observed so far this year, but then, Macau is a tougher market than others.

Firstly, it is harder to localise the event given that Macau is better known as a transient tourist destination,...

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