Millennials' best friend is Hotels.com's new mascot

Travel booking site Hotels.com introduced a new mascot to differentiate itself in the crowded market.

Travel booking site Hotels.com introduced a new mascot to differentiate itself in the crowded market.

It’s an animal’s world out there for third-party hotel booking and travel related sites with TripAdvisor’s owl-eyed brand logo, Ctrip’s whale and Alibaba-owned platform Fliggy’s rather controversial flying pig. Hotels.com became another online travel agency OTA site with an animated animal sidekick when it launched a pug as its new mascot last month.

But, one might ask, why a pug out of all the species in the animal kingdom Jessica Chuang, regional marketing director,...

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