Ad Nut
Aug 24, 2017

Manulife Philippines films offer pleasant surprises

A trio of videos for Manulife by JWT Manila manages to complete a rare trifecta of achievements.

A trio of videos for Manulife by JWT Manila manages to complete a rare trifecta of achievements.

Yesterday, we saw an ad that succeeded despite being entirely predictable. Today, Ad Nut is chuffed to be able to show you three clips that manage to be fresh while also hitting emotional buttons and conveying the benefits of the products they're promoting in a memorable fashion. That's a relatively rare trio of achievements.

All three videos come across as genuine and warmly human, even though the situations might look too contrived on paperAd...

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