Rhandell Rubio
Aug 2, 2011

Leo Burnett launches musical TVC introducing Bundaberg Five white rum

SYDNEY - The Bundaberg Distillery Company has rolled out a campaign for its new white rum, called 'Bundaberg Five', with a 90-second TVC produced by Leo Burnett Sydney.

wide player in 16:9 format. Used on article page for Campaign.

The campaign also includes social media elements utilising Facebook, followed by a 60-second TVC, online, print and outdoor media in the coming weeks.

“The TV spot features a young man in a typically boring bar, with tired décor and dull people sucking down bland drinks," explained Bundaberg Rum marketing manager Matt Bruhn."He is about to conform, and order a bland drink, when the barman (a magical fellow in a white tux) intervenes, and takes him on a musical journey through a world filled with players, gold, fountains and a camel – the character‐filled world of 'Bundaberg Five'.”

Bruhn added that 'Bundaberg Five' provided an alternative drink for youth demographics, saying that "the rum has been distilled five times and aged in white oak to give it a strong, clear character – a unique presence in the white spirits category.”

Agency  Leo Burnett Sydney
Client  Diageo Australia
Product  Bundaberg Five
Executive creative director  Andy DiLallo
Creative director  Tim Green
Copywriter  Rupert Taylor, Tim Green, Andy DiLallo
Art director  Tim Green, Rupert Taylor, Andy DiLallo
Agency producer  Rita Gagliardi
Client service director  Peter Bosilkovski
Account director  Jodi McLeod
Planner  Warwick Heathwood

Production company  MJZ (Los Angeles)
Director   Tom Kuntz
DOP  Alwin Kuschler
Editor  Gavin Cutler
Exec producer  Jeff Scruton/David Zander
Production designer  Andy Reznik
Production art director  Josh Locy

Music   SongZu
Music director  Ramesh Sathia
Lyrics  Rupert Taylor, Tim Green, Andy DiLallo
Music  Ramesh Sathiah, Nathan Cavaleri
Sound design  Abigail Sie
Producer  Larissa Coupe

Post production  The Mill – LA
FX supervisor  Phil Crowe
Shoot supervisor  Josh Hatton & Phil Crowe
Compositing supervisor  Sarah Eim
CG supervisors  Gawain Liddiard & Josh Hatton
Production  Arielle Davis & Melanie Wickham

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