Benjamin Li
Jul 8, 2013

Johnnie Walker brings back Bruce Lee in Greater China campaign

GREATER CHINA - Johnnie Walker Blue Label's latest TVC by BBH brings the big screen kung-fu legend back to life using a lookalike and CGI.

GREATER CHINA - Johnnie Walker Blue Label's latest TVC by BBH brings the big screen kung-fu legend back to life using a lookalike and CGI.

The 90-second ad, which launched across Greater China last night, ties Bruce Lee's 'be water' philosophy to Johnnie Walker's 'Keep Walking' brand slogan. 

Ray Wong, CEO of PHD Hong Kong, the media agency working on this campaign, told Campaign Asia-Pacific that the campaign may eventually roll out to the rest of the world.

Created by BBH and directed by American director Joseph Kahn, the agency was looking for a 'game...

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