Emily Tan
Mar 22, 2012

Intel on leveraging temptation to go viral

ASIA-PACIFIC: In less than a week, Intel’s latest online campaign by Australian agency The Monkeys, ‘Ultrabook Temptations’ has garnered over 1 million views across YouTube, Dailymotion and Metacafe.

ASIA-PACIFIC: In less than a week, Intel’s latest online campaign by Australian agency The Monkeys, ‘Ultrabook Temptations’ has garnered over 1 million views across YouTube, Dailymotion and Metacafe.

The series of six videos portray social experiments’ in a candid-camera style. Shot in Australia, Indonesia and Thailand the now-viral campaign showcases just how far passersby are willing to go to earn an ultrabook.

“What we’re doing is getting people excited and wanting to learn more, said Jayant Murty, the director of brand strategy at Intel Asia-Pacific, in an interview with Campaign Asia-Pacific. To see what people would do if they saw...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
3 things automation can and cannot do to reshape PR
Premium
15 hours ago

3 things automation can and cannot do to reshape PR

How far can companies like SumoStory go to bring technological efficiency to the practice?

Premium
Agency of the Year winners' words: Preparing a winning entry
Premium
15 hours ago

Agency of the Year winners' words: Preparing a ...

2016 Agency of the Year Award honourees share how they prepared their winning entries.

Premium
Apple in China: When lucky number 8 doesn't guarantee prosperity
Premium
15 hours ago

Apple in China: When lucky number 8 doesn't ...

BRAND HEALTH CHECK: China observers weigh on on whether the iPhone 8/X can appreciably improve Apple's fortunes in China.

Premium
What do hip and religious Muslim women want?
Premium
15 hours ago

What do hip and religious Muslim women want?

A JWT study on Muslim women in Malaysia and Indonesia shows that religion is a top priority, yet many do not shy away from embracing new trends.