Emily Tan
Mar 22, 2012

Intel on leveraging temptation to go viral

ASIA-PACIFIC: In less than a week, Intel’s latest online campaign by Australian agency The Monkeys, ‘Ultrabook Temptations’ has garnered over 1 million views across YouTube, Dailymotion and Metacafe.

ASIA-PACIFIC: In less than a week, Intel’s latest online campaign by Australian agency The Monkeys, ‘Ultrabook Temptations’ has garnered over 1 million views across YouTube, Dailymotion and Metacafe.

The series of six videos portray social experiments’ in a candid-camera style. Shot in Australia, Indonesia and Thailand the now-viral campaign showcases just how far passersby are willing to go to earn an ultrabook.

“What we’re doing is getting people excited and wanting to learn more, said Jayant Murty, the director of brand strategy at Intel Asia-Pacific, in an interview with Campaign Asia-Pacific. To see what people would do if they saw...

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