Byravee Iyer
Mar 10, 2014

Ikea helps transform bedrooms into fertile ground

SINGAPORE - Ikea, together with BBH Asia-Pacific, launched two films to promote the retailer’s bedroom range of storage utilities.

The first features Frank, a civil servant with a costume addiction and a messy room. The Swedish retailer steps in for a makeover, helping him organise his space.

The second film stars Michele, a young mom sharing her bedroom with her husband and son. The challenge for Ikea this time was to give a little private space to both the boy and his parents, who are keen to have another child.

The online video campaign broke on 7 March and runs across print, digital, outdoor and in-store in Singapore and Malaysia.

CREDITS

Project Name: IKEA Bedroom Stories
Project type: WebFilms
Business Director: Christina Chong  
Account Director: Sheila Melbye
Account Manager: Jade Cheng
Head of Engagement Planning: James Sowden
Social Strategist: Josie Khng
ECD: Scott McClelland
Senior Art Director: Eirma Webster
Senior Copywriter: Angie Featherstone
Art Director: Marcus Yuen
Copywriter: DeNeng Lim
Producer: DaphneNg, BhavnaShivayogimath
Production Agency: Black Sheep Productions

 

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