How to survive a Trump tweet attack

Global brands are being challenged by the Trump administration like never before, but there still are ways to influence the White House, says Finsbury's North American president.

Global brands are being challenged by the Trump administration like never before, but there still are ways to influence the White House, says Finsbury's North American president.

Speaking exclusively to Campaign Asia-Pacific on the sidelines of the recent PR360 conference in Hong Kong, Finsbury North America president Stephen Labaton talked about the challenges faced by global brands seeking influence in Washington these days.

Traditional lobbying efforts in Washington have been somewhat disrupted by the current administration.  Not only is the Trump administration unpredictable, but it may swayed to take immediate action based on the only its most recent dialogues says...

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