Rick Boost
Oct 4, 2017

How bad is ageism in adland?

We asked three experts: Is the digital age bringing age-based prejudice?

We asked three experts: Is the digital age bringing age-based prejudice?

It's never a surprise to witness accusations of the advertising industry's obsession with youth. However, while that claim usually pertains only to the content that marketers create, it seems it could also easily be levelled at the practices of the industry itself.

As digital adoption reaches its peak, rumours have grown of older employees from the analogue age finding themselves unceremoniously pushed out for younger candidates fluent digital natives with a better handle on software...

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