David Blecken
Feb 13, 2017

Hold the sugar: a Chinese café brand is offering audio sweeteners

A project by Xin Café and Dentsu aims to set the brand apart by pre-empting a rise in sugar-related illness.

A project by Xin Café and Dentsu aims to set the brand apart by pre-empting a rise in sugar-related illness.

Do you really need three sugars with that coffee Not according to a Chinese café brand, which suggests listening to sweet’ sounds can have the same effect.

Xin Café worked with Beijing Dentsu to develop the Sonic Sweetener, a cup designed to reduce people’s sugar intake by playing sounds that people associate with a sweet taste while they drink.

Sonic seasoning’ has gained traction as a concept in recent years....

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