Olivia Parker
Mar 16, 2017

Giant popcorn mascot v. Power Rangers AR experience: who wins?

Isobar's creative director (and massive Power Ranger fan) spills the beans on what could be the future of cinema immersion.

Isobar's creative director (and massive Power Ranger fan) spills the beans on what could be the future of cinema immersion.

When you plant a portable movie studio offering a 3D Power Rangers training simulation game in the middle of a shopping centre, you have to be prepared for the unpredictable.

We always wanted it to be a multi-player experience because it’s so much more fun,” says Dave Budge, executive creative director at Isobar Australia. His team linked up with distribution company Roadshow Films, with the help of production company AIRBAG, to create the game,...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Mandate for Change on gender bias sparking wider action on diversity
Premium
4 days ago

Mandate for Change on gender bias sparking wider ...

Agency leaders say their work on equality for women in the workplace is driving more discussions and initiatives about diversity and inclusion in APAC.

Premium
Automotive brands fly the flag for Japan in Interbrand ranking
Premium
4 days ago

Automotive brands fly the flag for Japan in ...

Toyota makes a decade as Japan's most valuable export, according to Interbrand's Best Global Brands ranking.

Premium
Ad smackdown III: Olympics vs Chinese New Year vs Valentine's Day
Premium
4 days ago

Ad smackdown III: Olympics vs Chinese New Year vs ...

The final instalment of our unscientific and rather frivolous advertising face-off. Today's contestants: Shoppee, Alibaba and TNB.

Premium
Chinese New Year videos: Old dog, new tricks
Premium
4 days ago

Chinese New Year videos: Old dog, new tricks

Nick Erskine-Shaw shares a few tips on how all brands, big and small, can get in on the action as we enter the Year of the Dog.