Loud Sydney won the Zespri account following a seven-agency pitch in December, and this campaign destined for several APAC markets is its first work. The campaign includes television, digital, social, OOH and POS.
Ad Nut doesn't particularly care for a brand positing that life is boring without its product to liven things up, but admits the TVC is eye-catching.
The brand's previous campaign, through The Secret Little Agency Singpore, featured tattooed...
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