Ad Nut
Jun 19, 2017

Furry fruits make stiff people break out and 'Feel alive'

Zespri, marketer of both yellow and green kiwifruits, is launching a new APAC campaign.

Zespri, marketer of both yellow and green kiwifruits, is launching a new APAC campaign.

Loud Sydney won the Zespri account following a seven-agency pitch in December, and this campaign destined for several APAC markets is its first work. The campaign includes television, digital, social, OOH and POS.

Ad Nut doesn't particularly care for a brand positing that life is boring without its product to liven things up, but admits the TVC is eye-catching.

The brand's previous campaign, through The Secret Little Agency Singpore, featured tattooed...

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