Jenny Chan 陳詠欣
May 28, 2015

Exclusive CES Asia video: Tech packaged for marketers' consideration

SHANGHAI - Dentsu Aegis Network (DAN) was one of two media agencies exhibiting marketable innovations at the inaugural CES Asia show that wrapped up yesterday after a three-day run. Campaign Asia-Pacific's Jenny Chan got a look at some technologies that might be of interest to marketers in this exclusive video report.

SHANGHAI - Dentsu Aegis Network (DAN) was one of two media agencies exhibiting marketable innovations at the inaugural CES Asia show that wrapped up yesterday after a three-day run. Campaign Asia-Pacific's Jenny Chan got a look at some technologies that might be of interest to marketers in this exclusive video report.

For more from CES Asia, see Five trends you should be exploring, a column by Razorfish's Kevin Grubb, also published today.

Here's some background on the technologies showcased by DAN and featured in the video.

IC Paper

What is it Two digitised paper advertising mediums powered by conductive ink, electric circuits and flat-thin sensors. there are two variations 'Lumos' enables various lighting effects, while 'Vox' activates different...

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