Benjamin Li
Jun 20, 2013

Eva Air begins global branding campaign featuring Takeshi Kaneshiro

Taiwan agency Bates CHI & David has launched Eva Air’s new ‘I see you’ global branding campaign featuring Takeshi Kaneshiro, based on the idea of changing the way you see the world.

Taiwan agency Bates CHI & David has launched Eva Air’s new ‘I see you’ global branding campaign featuring Takeshi Kaneshiro, based on the idea of changing the way you see the world.

The branding campaign was launched on 18 June, when Eva Air announced it was joining the Star Alliance. The campaign includes a 90-second TVC, OOH and print ads, as well as a new design for the airline’s check-in counters.

The TV spot is running on international media channels such as Fox, CNBC, CNN, BBC Worldwide and Discovery Channel, as well as the Sony Fox Screen in New York’s Times Square. The campaign will use Chinese, Japanese...

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