Staff Reporters
Mar 12, 2012

DDB Group Korea plants 'One little tree' for Greenpeace

SEOUL - The inaugural campaign for Greenpeace in Korea, created by DDB Group Korea, goes against the grain for environmental issues advertising, bypassing gloomy visuals in favor of a lighter animated style.

wide player in 16:9 format. Used on article page for Campaign.

Greenpeace, which began operations in Korea in November of last year, is hoping to soften its local image as a somewhat militant organization, according to the agency, using a TVC that takes a more upbeat tone to focus attention on the serious issue of deforestation.

The animated spot, featuring a character developed by Yum Yum London, is running exclusively on MTV. The campaign also includes online support.

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