Staff Reporters
Mar 12, 2012

DDB Group Korea plants 'One little tree' for Greenpeace

SEOUL - The inaugural campaign for Greenpeace in Korea, created by DDB Group Korea, goes against the grain for environmental issues advertising, bypassing gloomy visuals in favor of a lighter animated style.

wide player in 16:9 format. Used on article page for Campaign.

Greenpeace, which began operations in Korea in November of last year, is hoping to soften its local image as a somewhat militant organization, according to the agency, using a TVC that takes a more upbeat tone to focus attention on the serious issue of deforestation.

The animated spot, featuring a character developed by Yum Yum London, is running exclusively on MTV. The campaign also includes online support.

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Takeaways from ad:tech tokyo 2016
Premium
28 minutes ago

Takeaways from ad:tech tokyo 2016

Topics from this year's ad:tech Tokyo: sake, sports, AI, understanding the LGBT community.

Premium
Work-life balance: The mommy problem
Premium
1 hour ago

Work-life balance: The mommy problem

Work-life balance is gender neutral, so why do we keep only asking working mothers how they manage, asks the chief operating officer of Zambezi.

Premium
Pine-Sol targets YouTube users with 19 category-specific pre-roll spots
Premium
17 hours ago

Pine-Sol targets YouTube users with 19 category-spec...

In bid to expand perception, the brand and agency Critical Mass make clever use of Google data

Premium
‘Grandpa’ cat highlights longevity of Japanese pets
Premium
17 hours ago

‘Grandpa’ cat highlights longevity of Japanese pets

Mars' Kal Kan takes a sentimental approach to sell food for aged cats.