Staff Reporters
Mar 12, 2012

DDB Group Korea plants 'One little tree' for Greenpeace

SEOUL - The inaugural campaign for Greenpeace in Korea, created by DDB Group Korea, goes against the grain for environmental issues advertising, bypassing gloomy visuals in favor of a lighter animated style.

wide player in 16:9 format. Used on article page for Campaign.
DDB Group Korea plants 'One little tree' for Greenpeace

Greenpeace, which began operations in Korea in November of last year, is hoping to soften its local image as a somewhat militant organization, according to the agency, using a TVC that takes a more upbeat tone to focus attention on the serious issue of deforestation.

The animated spot, featuring a character developed by Yum Yum London, is running exclusively on MTV. The campaign also includes online support.

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Transformation, comms and crisis: Q&A with Commvault’s Bill Wohl
Premium
12 hours ago

Transformation, comms and crisis: Q&A with ...

INSIDE IN-HOUSE PR: Commvault’s chief communications officer discusses lessons from his time with HP, the relationship between comms and marketing, and the fun of working with B2B brands.

Premium
CMOs need to take bigger risks for great creativity: Zeno Group CEO
Premium
13 hours ago

CMOs need to take bigger risks for great creativity:...

Brands need to be braver in their creativity without being reckless, and PR agencies are duty-bound to push them out of their comfort zones, according to Barby Siegel of Zeno Group.

Premium
Thai bank offers Pokémon Go insurance: Protection from 'huge and dangerous stampedes'
Premium
13 hours ago

Thai bank offers Pokémon Go insurance: Protection ...

A spate of accidents prompted Asia Insurance to launch a product to protect Pokémon Go players from themselves.

Premium
Woes deepen for Lancôme in Hong Kong
Premium
14 hours ago

Woes deepen for Lancôme in Hong Kong

BRAND HEALTH CHECK: Cosmetics giant’s clumsy handling of Denise Ho affair leaves reputation battered on all sides.