Staff Reporters
Mar 12, 2012

DDB Group Korea plants 'One little tree' for Greenpeace

SEOUL - The inaugural campaign for Greenpeace in Korea, created by DDB Group Korea, goes against the grain for environmental issues advertising, bypassing gloomy visuals in favor of a lighter animated style.

wide player in 16:9 format. Used on article page for Campaign.
DDB Group Korea plants 'One little tree' for Greenpeace

Greenpeace, which began operations in Korea in November of last year, is hoping to soften its local image as a somewhat militant organization, according to the agency, using a TVC that takes a more upbeat tone to focus attention on the serious issue of deforestation.

The animated spot, featuring a character developed by Yum Yum London, is running exclusively on MTV. The campaign also includes online support.

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