CANNES IN SHORTS: The global CEO of Havas Creative says consumers don't mind being pitched but simply want it done honestly.
Chris Hirst has become a bit of a bullshit detector of late. His new book 'No Bullshit Leadership: Why the World Needs More Everyday Leaders" is all about simplifying objectives and carrying on with purpose, not pomp.
Unsurprisingly, when asked at Cannes Lions 2019 what we can take away from the work Havas Creative brought to Cannes this year, Hirst sights 'meaning and purpose'. Consumers don't mind being pitched, he says, but want it done honestly.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=268&w=401&q=100&v=20170226&c=1)
The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.
As part of Lesbian Visibility Week, the movement’s director says brands whose adspend drives the culture wars should expect to be shunned by the whole LGBTQIA+ community.
Health Influence will combine Ogilvy PR’s global influencer team with experts from Ogilvy Health.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
