Emily Tan
Aug 30, 2012

Carlton Draught takes the mickey out of '80s car chases with Beer Chase

AUSTRALIA - In the latest installment in its delightfully silly 'Made From Beer' series, Carlton Draught mocks classic action movie car chases.

AUSTRALIA - In the latest installment in its delightfully silly 'Made From Beer' series, Carlton Draught mocks classic action movie car chases.

The 90-second TVC by Clemenger BBDO Melbourne features all the hallmarks of a Hollywood car chasecops and robbers, anthemic 1980s soundtrack, roadblocksonly without the car and with beer. Presumably so no one drinks and drives.  

We used some poetic license with the locations so they would match your expectations of a classic car chase, commented Ant Keogh, ECD of Clemenger BBDO Melbourne. 

The spot's launch coincides with Australia's...

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