Emily Tan
Aug 30, 2012

Carlton Draught takes the mickey out of '80s car chases with Beer Chase

AUSTRALIA - In the latest installment in its delightfully silly 'Made From Beer' series, Carlton Draught mocks classic action movie car chases.

AUSTRALIA - In the latest installment in its delightfully silly 'Made From Beer' series, Carlton Draught mocks classic action movie car chases.

The 90-second TVC by Clemenger BBDO Melbourne features all the hallmarks of a Hollywood car chasecops and robbers, anthemic 1980s soundtrack, roadblocksonly without the car and with beer. Presumably so no one drinks and drives.  

We used some poetic license with the locations so they would match your expectations of a classic car chase, commented Ant Keogh, ECD of Clemenger BBDO Melbourne. 

The spot's launch coincides with Australia's...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
3 things automation can and cannot do to reshape PR
Premium
15 hours ago

3 things automation can and cannot do to reshape PR

How far can companies like SumoStory go to bring technological efficiency to the practice?

Premium
Agency of the Year winners' words: Preparing a winning entry
Premium
15 hours ago

Agency of the Year winners' words: Preparing a ...

2016 Agency of the Year Award honourees share how they prepared their winning entries.

Premium
Apple in China: When lucky number 8 doesn't guarantee prosperity
Premium
15 hours ago

Apple in China: When lucky number 8 doesn't ...

BRAND HEALTH CHECK: China observers weigh on on whether the iPhone 8/X can appreciably improve Apple's fortunes in China.

Premium
What do hip and religious Muslim women want?
Premium
15 hours ago

What do hip and religious Muslim women want?

A JWT study on Muslim women in Malaysia and Indonesia shows that religion is a top priority, yet many do not shy away from embracing new trends.