PARTNER CONTENT |
Lin is vice president and head of strategy development at Tencent. Campaign Asia-Pacific brand director Atifa Silk talked with Lin about the following topics:
- Start: WeChat's growth
- 1:00: What other social platforms Tencent offers to audiences
- 1:38: How Tencent balances commercial opportunities to ensure the end-user experience isn't compromised
- 2:17: Advice for brands looking to use Tencent Social Ads platform in China
- 2:52: Trends Lin is seeing in China's digital scene
- 3:41: The goal of Tencent Social Ads