Rhandell Rubio
Jun 17, 2011

BBH rolls out Unilever's Lynx campaign in China

SHANGHAI - BBH China today launched Unilever's Lynx brand in the China market, rolling out a campaign featuring controversial celebrity Edison Chen that promises to 'awaken men's charms and unlock women's desires'.

SHANGHAI - BBH China today launched Unilever's Lynx brand in the China market, rolling out a campaign featuring controversial celebrity Edison Chen that promises to 'awaken men's charms and unlock women's desires'.

The integrated campaign for the male deodorant, one of Unilever's biggest brands, includes TVCs, print ads, outdoor and online elements.

Come-back celebrity Edison Chen stars in three comical online films in which he dispenses advice on the do's and dont's of using Lynx products to get an edge on the dating scene. Chen found himself embroiled in a scandal in 2008 when intimate photos of him together with local starlets spread online.

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