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A cricket anthem about buckets? Ok then, KFC
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2 hours ago

A cricket anthem about buckets? Ok then, KFC

To launch the new cricket season in Australia, KFC is encouraging an 'army' to don camo-coloured KFC buckets on their heads. Guess you sort of have to be there.

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Brands, I’m part of your marketing team: Alibaba CMO
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1 day ago

Brands, I’m part of your marketing team: Alibaba CMO

Still insisting that Alibaba is not an ecommerce company but a data services firm, Chris Tung talks about the latest efforts to help brands leverage data.

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These Yoox deals will self-destruct in 15 seconds
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2 days ago

These Yoox deals will self-destruct in 15 seconds

Click now, or the Sergio Rossi heels get the chainsaw.

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Sooner or later we will all be cyborgs (and what that means for media)
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3 days ago

Sooner or later we will all be cyborgs (and what that means for media)

Moon Ribas has an implant in her foot that responds to seismic activity. Why should media professionals care about that?

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Watch: Lessons from China's Singles Day
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Nov 17, 2017

Watch: Lessons from China's Singles Day

Fresh groceries, better logistics, stronger branding entertainment are helping the 11.11 shopping festival overcome consumer fatigue with the event, says AdMaster COO, Calvin Chan.

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Subway takes JWT Sydney's 'Live feed' concept global
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Nov 17, 2017

Subway takes JWT Sydney's 'Live feed' concept global

The agency's World Sandwich Day concept went to 60 countries and led to the donation of more than 13 million meals.

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