Videos

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For MailChimp, black hole bad, weird good
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2 days ago

For MailChimp, black hole bad, weird good

With Droga5, the email service continues to monkey around with fun creative approaches.

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Chinese splintered view of local vs global brands
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2 days ago

Chinese splintered view of local vs global brands

Chinese consumers often seek price reassurance from local brands, premium inspiration from global brands. But why? Tom Doctoroff of Prophet explains.

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'Animals for the Ethical Treatment of People' launches
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2 days ago

'Animals for the Ethical Treatment of People' launches

PETA and MullenLowe Singapore create a clever table-turning campaign.

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Sanitary-pad ad could have been great
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2 days ago

Sanitary-pad ad could have been great

Commercial by BBDO Malaysia for Libresse fails to have confidence in its own concept.

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Sabina teases with peek-a-boo bra ad
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3 days ago

Sabina teases with peek-a-boo bra ad

Thai actress Chompoo Araya unveils her intimate secrets for underwear brand Sabina.

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The good and the bad of China brands
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4 days ago

The good and the bad of China brands

We kick off a new short-video series, Marketing Masters, with Prophet's Tom Doctoroff discussing what Chinese brands need to do better to succeed outside their home market.

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