WFA Project Reconnect

WFA Project Reconnect

Campaign Asia-Pacific presents a series of articles by leading marketers on how marketing and brands can be a force for good. The series is contributed by the WFA in connection with its Project Reconnect, which intends to improve perceptions of the industry. Follow Project Reconnect @WFAReconnect and www.project-reconnect.com.

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Smoothing the journey
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Jun 30, 2017

Smoothing the journey

Shyam Balasubramanian, regional marketing director at Castrol, explains how the brand is driving to do more than demonstrate technical leadership.

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Listening to mothers
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Feb 22, 2017

Listening to mothers

Social listening is giving Kimberly-Clark a better understanding of the rewards and anxieties of motherhood, explains Rahul Asthana.

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Digital is critical to putting people first
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Sep 13, 2016

Digital is critical to putting people first

If you don’t understand digital then you shouldn’t be in marketing, writes Visa's Nicki Kenyon.

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E-commerce changes everything
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Jun 1, 2016

E-commerce changes everything

Asia’s thriving e-commerce boom has transformed retail and is encouraging MasterCard to behave like a tech company. Sam Ahmed, APAC CMO, tells the story of a cashless transformation.

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AIG's APAC CMO on the insurer's approach to storytelling
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May 20, 2016

AIG's APAC CMO on the insurer's approach to storytelling

Michael Cook, APAC CMO at AIG, outlines how stories and the right focus can help build an insurance brand.

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Rational products, emotional insights
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Mar 9, 2016

Rational products, emotional insights

Innovation doesn’t always have to be grand. In fact, the solution in consumer marketing is often small steps, writes Boehringer Ingelheim’s Martina Gripp.

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