Shyam Balasubramanian, regional marketing director at Castrol, explains how the brand is driving to do more than demonstrate technical leadership.
Social listening is giving Kimberly-Clark a better understanding of the rewards and anxieties of motherhood, explains Rahul Asthana.
If you don’t understand digital then you shouldn’t be in marketing, writes Visa's Nicki Kenyon.
Asia’s thriving e-commerce boom has transformed retail and is encouraging MasterCard to behave like a tech company. Sam Ahmed, APAC CMO, tells the story of a cashless transformation.
Michael Cook, APAC CMO at AIG, outlines how stories and the right focus can help build an insurance brand.
Innovation doesn’t always have to be grand. In fact, the solution in consumer marketing is often small steps, writes Boehringer Ingelheim’s Martina Gripp.
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