BEIJING – The morning of the final day of the Digital Asia Festival centred on the possibilities that technologies such as NFC and big data-gathering platforms provide marketers, while the afternoon session featured talks on engaging Chinese consumers and where digital marketing in China is headed next.
Photos from the seminar programme and Digital Media Awards presentation at the 2012 Digital Asia Festival in Beijing, 8 November 2012.
BEIJING - At the Digital Media Awards here tonight, Coca-Cola earned recognition as the Digital Brand of the Year, while Digital Agency of the Year honors went to Wunderman (in partnership with Ogilvy, Ikon and Naked), which executed the soft drink brand's 'Share a Coke' campaign.
BEIJING – Four members of the jury panel for the Digital Media Awards took the stage at the Digital Asia Festival today to share their insights on the process of sifting out award winners from among 105 finalists, including which case studies really grabbed their attention (for better or worse).
BEIJING – A running theme throughout the first day of the Digital Asia Festival was the need to break with the past, give up the concept of Mad Men-style glory days and get busy creating a world where marketing and technology are fused, ubiquitous and always on.
Photos from the seminar programme of day one at the 2012 Digital Asia Festival in Beijing, 7 November 2012.
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