Cultural Radar

Cultural Radar

'Cultural Radar' is an ongoing weekly series that will explore a great range of important cultural currents in Asia, all of them important for effective brand-building. Cultural Radar is contributed by Flamingo (www.flamingogroup.com).

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Once infamous shut-ins, Japanese youth are finally sharing quarters
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3 days ago

Once infamous shut-ins, Japanese youth are finally sharing quarters

An influential minority now lives in shared accommodations.

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Unboxing videos and cosplaying grown-ups are the new kids’ TV
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Apr 20, 2017

Unboxing videos and cosplaying grown-ups are the new kids’ TV

What to make of a sudden interest among adults in revisiting and indulging in children’s content?

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The meaning of pain in Asia
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Apr 13, 2017

The meaning of pain in Asia

How brands can offer people true relief.

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Japanese women adopt ‘intense devil’ fitness training
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Apr 6, 2017

Japanese women adopt ‘intense devil’ fitness training

Athletic pursuit is no longer solely the province of men, as Japanese women more openly embrace the physical benefits, camaraderie and individual expression exercise can provide.

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Nostalgia’s comfort is shaping contemporary culture
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Mar 30, 2017

Nostalgia’s comfort is shaping contemporary culture

From 'Stranger Things' to Nintendo's NES Classic Edition to binge-watching 'Friends', people are taking comfort in the familiar. But is such recycling a safe marketing strategy?

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Open-hearted consumers characterise Philippines
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Mar 23, 2017

Open-hearted consumers characterise Philippines

An evolving receptiveness to emotions and real-life stories is an opportunity for brands in the Philippines.

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