Cultural Radar

Cultural Radar

'Cultural Radar' is an ongoing weekly series that will explore a great range of important cultural currents in Asia, all of them important for effective brand-building. Cultural Radar is contributed by Flamingo (www.flamingogroup.com).

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The quantified self provides the perfect partner for beauty
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May 18, 2017

The quantified self provides the perfect partner for beauty

How beauty brands are adopting quantification technologies to drive personalisation, tailored shopping experiences and coaching.

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Why Miami music mogul DJ Khaled is millennials’ 'messiah'
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May 11, 2017

Why Miami music mogul DJ Khaled is millennials’ 'messiah'

How has this 40-something unlikely icon been so effective in communicating to his beloved ‘young world’?

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Once infamous shut-ins, Japanese youth are finally sharing quarters
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Apr 27, 2017

Once infamous shut-ins, Japanese youth are finally sharing quarters

An influential minority now lives in shared accommodations.

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Unboxing videos and cosplaying grown-ups are the new kids’ TV
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Apr 20, 2017

Unboxing videos and cosplaying grown-ups are the new kids’ TV

What to make of a sudden interest among adults in revisiting and indulging in children’s content?

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The meaning of pain in Asia
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Apr 13, 2017

The meaning of pain in Asia

How brands can offer people true relief.

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Japanese women adopt ‘intense devil’ fitness training
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Apr 6, 2017

Japanese women adopt ‘intense devil’ fitness training

Athletic pursuit is no longer solely the province of men, as Japanese women more openly embrace the physical benefits, camaraderie and individual expression exercise can provide.

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