Cultural Radar

Cultural Radar

'Cultural Radar' is an ongoing weekly series that will explore a great range of important cultural currents in Asia, all of them important for effective brand-building. Cultural Radar is contributed by Flamingo (www.flamingogroup.com).

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Open-hearted consumers characterise Philippines
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1 day ago

Open-hearted consumers characterise Philippines

An evolving receptiveness to emotions and real-life stories is an opportunity for brands in the Philippines.

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Cambodian coffee chain blends local and international flavours
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Mar 16, 2017

Cambodian coffee chain blends local and international flavours

How homegrown brand Brown Coffee is luring local millennials away from the international chains.

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The obligation to understand (it's tougher than you think)
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Mar 9, 2017

The obligation to understand (it's tougher than you think)

Marketers must know their customers. But doing so requires a massive effort to overcome a quirk of human nature, according to Flamingo's Tim Parker.

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Selfie culture and its impact on beauty brands in Asia
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Feb 23, 2017

Selfie culture and its impact on beauty brands in Asia

The industry has adapted the selfie for its own ends, but has perhaps missed some of the deeper desires it reflects.

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Living the mall lifestyle in Jakarta
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Feb 16, 2017

Living the mall lifestyle in Jakarta

Today there are more than 170 malls in Jakarta, and they have evolved into much more than retail spaces. They are an inseparable part of urban life.

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'Hon-sul': More Korean millennials are drinking alone
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Feb 9, 2017

'Hon-sul': More Korean millennials are drinking alone

And they don't see anything wrong with that.

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