Consultants invade adland?
Large consultancies are moving into the marketing-communications space by buying creative agencies. Here's an archive of content looking at the issue, as well as moves by agencies to boost their consulting capabilities.
RGA launches brand design consulting practice in EMEA
The service is already available in the US and Australia.
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Deloitte's Dorothy Peng on why she left adland for consultancy work
In her first interview since joining Deloitte, the former regional MD for RGA speaks to Campaign about her journey into consultancy, what innovation looks like outside of adland, and inspiring women around her as a veteran.
Why many brands and agencies are tempering Gen AI investments
EXCLUSIVE RESEARCH: When it comes to generative AI, the results of a Forrester and Campaign Asia-Pacific survey reveal that brands and agencies alike are still cautious about this new technological gold rush.
Bain & Company takes on managed services divisions, acquires Australian AI firm Max Kelsen Consulting
The strategy firm diversifies its tech and AI offerings with its latest acquisition of Queensland-founded Max Kelsen Consulting.
Bain to acquire APAC arm of venture-building studio Rainmaking
Due for completion by the end of this month, the acquisition will bolster Bain & Co.'s innovation and design unit, which already consists of the firm’s venture studio Next, launched in April 2022.
Blurring of lines between creative and consultancy will usher in a new era
As creative agencies and consultancies merge, adland is shifting towards a broader, more integrated offering that has benefits for clients and agencies, including a bigger canvas for creativity.
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