China Innovation

Welcome to Campaign Asia-Pacific’s annual ‘China Innovation’ report, our third deep-dive into the state of inventiveness found in the marketing and advertising industry. Interesting developments abound in this part of the world where consumers, not technology, are accelerating innovative ways.

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Photos: Miaozhen roundtable in Beijing
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Nov 22, 2016

Photos: Miaozhen roundtable in Beijing

CHINA INNOVATION 2016: A roundtable discussion co-hosted with Miaozhen last week touched on the sources of innovative ideas, the abilities of AIs, the validity of data and whether consumers even know what they want.

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Innovation starts with the letter 'C', not 'I'
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Nov 18, 2016

Innovation starts with the letter 'C', not 'I'

CHINA INNOVATION 2016: A roundtable discussion co-hosted with Miaozhen last week touched on the sources of innovative ideas, the abilities of AI, the validity of data and whether consumers even know what they want.

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The fast machine-learners in China
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Nov 18, 2016

The fast machine-learners in China

CHINA INNOVATION 2016: In the battle for the hearts and minds of Chinese consumers, big data and artificial intelligence are becoming tech-savvy marketers’ new weapons of choice.

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Marketers in China to face new legal readings of consumer data
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Nov 18, 2016

Marketers in China to face new legal readings of consumer data

CHINA INNOVATION 2016: With the fast pace of technology and business models in China, we can expect novel legal questions to be asked of marketers in future.

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Invest wisely: Ways to win at startup roulette
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Nov 17, 2016

Invest wisely: Ways to win at startup roulette

CHINA INNOVATION 2016: Big businesses are striving to navigate China’s turbulent startup waters. How can they pick a winning partner?

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Consumers don’t buy products, they hire help
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Nov 17, 2016

Consumers don’t buy products, they hire help

CHINA INNOVATION 2016: Nielsen's Gautam Seth guides brands on how to stay at the forefront of self-reinvention.

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