Influencer marketing in China is a crowded place. For KOLs the good news is that interest is unlikely to ebb soon. The bad news? Brands are getting wiser and more discerning.
The thinking behind a Nestlé-branded, voice-controlled smart speaker for the China market.
China has the lead on facial-recognition technology as marketers look ahead to some tempting applications.
As food safety becomes increasingly important, especially in China, blockchain technology is set to play a larger part in the marketing of F&B brands.
‘Made in China’ is undergoing a revolution with world-leading innovation opening new doors. But even the best brands need strong marketing.
‘Beacon of light’ imagery from the Chinese brand's latest corporate campaign reflects its intention to step out as a world leader.
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