China Innovation 2017

Welcome to Campaign Asia-Pacific’s annual ‘China Innovation’ report, our deep-dive into the state of inventiveness found in the marketing and advertising industry. Interesting developments abound in this part of the world where consumers, not technology, are accelerating innovative ways.

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A coming of age for KOLs
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17 hours ago

A coming of age for KOLs

Influencer marketing in China is a crowded place. For KOLs the good news is that interest is unlikely to ebb soon. The bad news? Brands are getting wiser and more discerning.

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Dinnertime conversations: At home with big brands
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2 days ago

Dinnertime conversations: At home with big brands

The thinking behind a Nestlé-branded, voice-controlled smart speaker for the China market.

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The role for face-recognition in customer experience
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3 days ago

The role for face-recognition in customer experience

China has the lead on facial-recognition technology as marketers look ahead to some tempting applications.

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Food retailing’s chain reactions: Trust via blockchain
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Nov 15, 2017

Food retailing’s chain reactions: Trust via blockchain

As food safety becomes increasingly important, especially in China, blockchain technology is set to play a larger part in the marketing of F&B brands.

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China’s next export boom: Innovative brands
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Nov 13, 2017

China’s next export boom: Innovative brands

‘Made in China’ is undergoing a revolution with world-leading innovation opening new doors. But even the best brands need strong marketing.

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Huawei’s new global corporate brand swagger
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Nov 9, 2017

Huawei’s new global corporate brand swagger

‘Beacon of light’ imagery from the Chinese brand's latest corporate campaign reflects its intention to step out as a world leader.

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