Campaign Innovate

Campaign Asia-Pacific's series of articles that examine the way innovation, startups and technology are affecting the advertising and marketing industry. This page will also collect all content around Campaign's hunt for the best startup (www.campaignasiainnovate.com)

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A visit to Accenture's collective creative Digital Hub
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3 days ago

A visit to Accenture's collective creative Digital Hub

In a world of specialist setups, does a one-stop shop for design, data analysis and prototype production make sense?

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Voice search will upturn everything you know about SEO
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Dec 13, 2017

Voice search will upturn everything you know about SEO

Hi Siri? Tell me about OK Google.

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Food retailing’s chain reactions: Trust via blockchain
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Nov 15, 2017

Food retailing’s chain reactions: Trust via blockchain

As food safety becomes increasingly important, especially in China, blockchain technology is set to play a larger part in the marketing of F&B brands.

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China’s next export boom: Innovative brands
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Nov 13, 2017

China’s next export boom: Innovative brands

‘Made in China’ is undergoing a revolution with world-leading innovation opening new doors. But even the best brands need strong marketing.

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Tokyo 2020 innovation chief hopes technology can augment Brand Japan
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Oct 26, 2017

Tokyo 2020 innovation chief hopes technology can augment Brand Japan

Olympic sponsors have a key role to play in restoring Japan’s position at the forefront of global technological progress.

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Teaching clueless chatbots the art of conversation
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Oct 6, 2017

Teaching clueless chatbots the art of conversation

The gap between human expectations of chatbots and their actual capabilities means this field has a lot of development still to come.

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