We asked players in the programmatic ecosystem about their priorities for ensuring brand safety.
Twitter APAC's business marketing head sees a competitive advantage on brand safety and vows to keep it as news and live events figure prominently in future.
The year brought home some uncomfortable truths about online media, HR policy in advertising and pitching.
"The new policy will automatically and irrevocably disable buying on unauthorized sellers."
It is telling, says one observer, that a new post from the platform focuses on empowering users to take action, leaving them with the onus.
The platform has terminated a number of channels for violating its terms of service.
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