Brand safety on digital platforms

When advertisements for good brands appear against content that's offensive, or at least not in line with brand values, and what platforms like Facebook and YouTube are doing about it.

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2018 resolutions around brand safety and programmatic
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Jan 5, 2018

2018 resolutions around brand safety and programmatic

We asked players in the programmatic ecosystem about their priorities for ensuring brand safety.

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Twitter looks to brand safety for competitive edge
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Dec 21, 2017

Twitter looks to brand safety for competitive edge

Twitter APAC's business marketing head sees a competitive advantage on brand safety and vows to keep it as news and live events figure prominently in future.

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5 lessons from the Japanese marketing scene in 2017
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Dec 19, 2017

5 lessons from the Japanese marketing scene in 2017

The year brought home some uncomfortable truths about online media, HR policy in advertising and pitching.

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AppNexus' DSPs to adhere rigidly to ads.txt
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Nov 28, 2017

AppNexus' DSPs to adhere rigidly to ads.txt

"The new policy will automatically and irrevocably disable buying on unauthorized sellers."

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Facebook explains ad policies to users, but industry wants more
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Nov 28, 2017

Facebook explains ad policies to users, but industry wants more

It is telling, says one observer, that a new post from the platform focuses on empowering users to take action, leaving them with the onus.

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YouTube killing channels said to 'exploit' children
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Nov 21, 2017

YouTube killing channels said to 'exploit' children

The platform has terminated a number of channels for violating its terms of service.

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